Assistant Manager - Performance Marketing (Meta)

Assistant Manager – Performance Marketing (Meta)

Location: Mumbai

Experience: 3-7 years in Performance Marketing

Department: Digital Marketing

Role Overview

We are looking for a performance marketer to support and scale Meta performance marketing for Tata CLiQ. This role is deeply execution-focused and highly operational, requiring strong hands-on campaign management and extensive coordination across multiple internal and external teams on a daily basis.

The ideal candidate is process-driven, detail-oriented, and comfortable managing multiple moving parts across platforms, creatives, partners, and reporting frameworks while driving revenue growth.

Key Responsibilities

Meta Performance Marketing (Core)

• Support and execute the Meta performance marketing strategy for Tata CLiQ with a strong focus on day-to-day optimization.
• Plan, launch, monitor, and optimize paid social campaigns across Meta platforms at scale.
• Ensure efficient budget utilization through daily pacing, bid adjustments, and performance monitoring.
• Track and improve key performance metrics including ROAS, CVR, CAC, GMV, and NMV.

Video \& YouTube Affiliate Program Execution

• Manage the operational execution of Video and YouTube Affiliate programs in coordination with affiliate partners and internal teams.
• Own end-to-end campaign setup including deal mapping, tracking links, SKU enablement, and offer alignment.
• Coordinate with content creators, affiliate platforms, and internal stakeholders to ensure timely campaign launches.
• Monitor performance at a creator and content level to derive actionable insights and optimization levers.
• Ensure accurate attribution, reporting hygiene, and payout reconciliations for affiliate-led campaigns.

Additional Performance Channels (PayU, etc)

• Support scaling and optimization of additional performance-led channels such as PayU Expand and similar commerce media solutions.
• Work closely with channel partners to manage integrations, campaign setups, budgets, and performance reporting.
• Identify opportunities for incremental growth through experimentation with new formats and placements.

Cross-Functional Coordination

• Work very closely with Creative, Category, CRM, Brand, Growth, Tech, and Analytics teams to drive execution.
• Drive creative coordination by sharing briefs, performance feedback, and testing requirements.
• Align category priorities, pricing updates, and offer changes into live campaigns in real time.
• Coordinate with analytics teams for performance dashboards, deep dives, and post-campaign analyses.
• Liaise with external agencies, platform partners (Meta, affiliates), and vendors to ensure seamless execution.

Testing, Optimization \& Insights

• Run structured A/B tests across creatives, audiences, formats, and landing experiences.
• Leverage first party and third-party data to refine targeting and improve NMV: GMV efficiency.
• Identify performance trends, diagnose issues quickly, and implement optimizations at speed.
• Prepare regular performance reports with clear insights and action points for stakeholders.

Stakeholder \& Platform Management

• Coordinate with Meta account managers and affiliate partners to stay updated on platform changes, betas, and best practices.
• Support forecasting, performance reviews, and quarterly planning exercises.
• Ensure strong operational hygiene across tagging, dashboards, documentation, and reporting timelines.

Key Requirements

• 1–4 years of hands-on experience in performance marketing, preferably within e-commerce, retail, or D2C.
• Strong executional experience on Meta Ads Manager, including campaign setup, optimization, and reporting.
• Exposure to video-led performance campaigns and/or affiliate marketing programs is a strong plus.
• Experience working with tools such as GA4, AppsFlyer/Adjust, and platform-native dashboards.
• Highly comfortable in operational roles requiring continuous follow-ups, coordination, and multitasking.
• Strong analytical mindset with the ability to translate data into clear actions.
• Excellent stakeholder management skills and ability to work in a fast-paced, high-accountability environment.
• Clear communication skills with attention to detail and process discipline