Senior Product Marketing Manager

Role Description

This full-time hybrid role, based in the Greater Chicago Area, offers some flexibility for remote work. As a Senior Product Marketing Manager, you will lead market research initiatives, develop and execute go-to-market strategies, and work cross-functionally with product and sales teams to drive product adoption and revenue growth. Responsibilities include identifying customer needs, creating compelling product positioning, defining key messaging, planning and overseeing product launches, and analyzing marketing performance to optimize strategies.

Qualifications

• Strong expertise in Market Research and analysis to understand customer needs, industry trends, and competitive landscapes.
• Experience in developing and implementing Go-to-Market Strategies, driving successful product launches, and achieving market objectives.
• Demonstrated success working collaboratively with Sales teams to support revenue goals and customer engagement.
• Understanding of Product Management processes and collaboration to align marketing efforts with product development.
• Proven experience in Product Marketing, including positioning, messaging, and performance analysis to inform strategy.
• Excellent communication, presentation, and project management skills.
• Ability to manage multiple priorities and deadlines in a fast-paced, dynamic environment.
• Bachelor's degree in Marketing, Business, or related field; MBA or relevant certification is a plus.