Social DM Setter (Inside Sales)

SOCIAL DM SETTER (INSIDE SALES)

BOLT FARM TREEHOUSE

Location: Remote, business operates in CST.

Role: Full‑time, performance‑driven, DM‑first sales.

You Know This Role Is for You If…

You love sales, enjoy starting conversations, asking smart questions, and pointing people to a clear next step. You’re energized by follow‑up and by seeing your numbers move. You want to be rewarded for results. You get luxury brand voice and understand that how you sell matters.

The Opportunity

BOLT FARM is America’s most iconic romantic luxury retreat brand. We create mountaintop experiences that help couples disconnect from noise and reconnect with each other. We do 8 figures in revenue and are scaling fast, with 1M\+ followers across Instagram, Facebook, and TikTok.

Your job: turn that attention into revenue via social DMs.

The Role

You run the “front door” of revenue in social DMs. You:

• Start conversations with new followers, story viewers, commenters, and engagers
• Open naturally and on‑brand (not spammy scripts)
• Ask concise questions to understand occasion, timing, budget, and intent
• Separate browsers from real buyers
• Route correctly:

Ready‑to‑book guests* send the right booking link with a short preframe

High‑value / complex / uncertain guests* book them onto a closer’s calendar with clear notes

• Follow up until there’s a clear outcome: booked, scheduled, or disqualified
• Keep HubSpot clean with accurate tags, notes, and dispositions

You are not customer support, a content manager, or an ad buyer. You are inside sales, DM‑first.

You report to the Sales Leader.

How You Win

You do the fundamentals every day:

• Start new DM conversations
• Create qualified leads
• Book calls for closers
• Protect show rate with good qualification and reminders
• Drive DM‑to‑booking conversion and DM‑originated revenue

All of this is tracked. Performance is visible and objective.

Compensation \& Path

• OTE $65,000 - $75, 000\+ with uncapped earnings
• Base pay \+ performance compensation tied to:
• Booked calls (with qualified leads)
• DM‑originated revenue
• Participation in team-wide bonuses
• Clear scorecard, weekly feedback, and a defined path into a phone closer role if you perform.

Who Thrives Here

• Sales‑minded grinders who are competitive and like to win
• Strong written communicators who can be warm and direct
• Self‑starters who follow a proven system and then improve it
• People who don’t mind evenings/weekends when guests are planning trips

Not a Fit If…

• You don’t have professional experience in sales
• You’re not comfortable navigating social platforms and DMs
• You’re not strong at follow‑up
• You resist scripts/systems
• You avoid metrics