Senior Paid Search Specialist

WHY P1?

We’re a Performance Marketing firm specializing in eCommerce. Our boutique team of experts is on a mission to help our clients grow through thoughtful collaboration and expert-level execution.

Our culture is designed to attract, support, and amplify the impact of smart, capable people who thrive on solving meaningful problems. We are an organization of self-directed thinkers who combine technical depth, creative insight, and a strong sense of ownership. We value excellence in execution, a relentless drive to learn and improve, and a deep commitment to delivering real value to our clients.

These values shape how we operate—within our team and in every client partnership.

Our Core Values

1. We Put Clients First:

We design everything with the client in mind. Real impact starts with understanding their goals, solving meaningful problems, and delivering value they can see and feel. When our clients succeed, we succeed.

1. We Do Not Hire Jerks:

Being brilliant doesn’t excuse bad behavior. We believe talent thrives in a culture of respect, kindness, empathy, and collaboration.

1. We Are Smart Creatives:

Our team members are bold thinkers, fast learners, and self-starters. We value people who challenge assumptions and bring ideas that push us forward. We never stop learning, testing, and trying new things to move our clients’ businesses forward.

1. We Own the Outcomes:

We don’t micromanage. You’re trusted to own your work, make decisions, and drive progress. With freedom comes responsibility. We take accountability for results, owning both the successes and the setbacks, learning and improving along the way.

1. We Build with Excellence:

We hold ourselves to a high standard in everything we do. We believe better is always possible—in our work and in ourselves. We embrace growth, question assumptions, and never stop improving. Excellence means being intentional, consistent, and committed to quality—whether in thinking, execution, or outcomes.

1. We Are Transparent:

Transparency builds trust. We default to being open because we believe informed teams make better decisions. We listen, ask questions, and speak up when it counts.

We pride ourselves on staying at the forefront of digital innovation, but we aren’t a “do it all” agency—we are a “do it right” kind of agency. Specifically, all of our services focus on how to most effectively drive incremental value for our clients through marketing. Today that means direct support and opportunity for our team to learn across:

Performance Marketing

• Ecommerce Growth Strategy
• Paid Media Strategy
• Ads Management (Social, Search, Programmatic, Etc.)

Measurement

• Mixed Media Modeling
• APEX Intelligence (our proprietary reporting software)

Web Development

• Conversion Rate Optimization

Search Engine Optimization

If you’re a self-starter with a competitive but collaborative spirit who is always looking to level-up, you’ll fit right in.

THE POSITION

We’re seeking a knowledgeable,

Senior Paid Search Specialist

with a minimum of 4-5 years experience with direct hands-on management and optimization of Google Ads campaigns.

As a Senior Paid Search Specialist you would be directly managing key client campaigns across the Google Ads ecosystem. This is inclusive of all campaign types (Search, Shopping, Performance Max, YouTubeTV, Demand Gen, etc.) You’ll be responsible for proactively driving their campaigns forward from both a strategy and hands-on optimization perspective. You will be expected to always have your finger on the pulse of performance by regularly dissecting results, brainstorming ideas, implementing tests and accurately reporting on their results.

You'll be supported by our Senior Leadership team and backed by budget predictions and concrete data provided by our Measurement team, which excels in Media Mix Modelling (MMM) and Incrementality testing. This role will be managed by and working in close collaboration with both our Sr. Director of Performance Marketing and Associate Director of Performance Marketing across client accounts.

In the First 90-Days You Will

• Learn:

All about P1’s unique approach to paid search strategy, optimization, and measurement, become fluent in our naming conventions and the APEX Intelligence reporting platform. Get to know the unique offerings of your client accounts, their goals, and more.

• Manage \& Optimize Campaigns:

Takeover ongoing day-to-day management of existing campaigns, build and launch new campaigns, and optimize across campaigns to drive the best possible results. Functionally this includes things like: Analyzing product performance and adjusting product segmentation or shopping campaign structures accordingly, adjusting bid strategies, mining search-term reports for new or wasted keyword opportunities, writing and launching new ad copy or product titles to implement A/B testing, implementing landing page tests, conducting consistent account hygiene checks to ensure campaigns are setup as intended with best practices in place, etc.

• Budget Pacing \& Optimization:

Proactively begin adjusting allocated budgets across multiple campaigns aligning with the clients monthly goals.

• Monitor Performance:

Utilize in-house and external reporting systems to proactively flag any performance issues or opportunities within campaigns. Provide recommendations on how to address these issues and opportunities.

• Report on Outcomes:

Utilize our in-house report-builder to contribute to delivering end of month performance reports to assigned clients.

• Collaborate:

Actively participate in collaborative calls with your Manager, Senior Leadership, and Clients. Taking detailed notes and implementing feedback and changes as directed.

Long-Term You Will:

• Account Ownership:

Continue to take ownership of the in-platform work for your assigned accounts. Optimizing campaigns and finding ways to unlock further value and results for your clients.

• Lead Collaboration:

Leveraging your growing knowledge of P1’s approach and continued skill development in your owned channels, you will actively drive collaboration and proactively innovate your accounts by bringing new ideas for testing and optimization to the table.

• Coach:

A growing team, we expect all individuals to help us teach our newest hires and facilitate their personal development within P1\.

• Learn Some More:

At P1 we are always looking to test and learn new things, this position will have the opportunity to expand their skills beyond paid search and into other paid media channels, measurement, and more.

QUALIFICATIONS \& REQUIREMENTS

• 4\+ years of demonstrable hands-on experience and expertise directly managing and optimizing Google Ads campaigns
• Direct experience supporting multiple DTC ecommerce clients simultaneously - this position will be responsible for working on multiple client accounts
• Fluency in Google Ads Editor
• Strong working knowledge of Google Merchant Center and product feed management best practices
• Naturally curious with strong analytics skills that promote the ability to measure success of media efforts and identify learnings to enable further success
• Detail oriented with a proven track record of effectively managing multiple responsibilities while ensuring delivery of on-time and error-free work
• Outstanding communication and presentation skills, both written and verbal
• Personally aligned with and live out our core values in your day-to-day life
• Based in the U.S. and available to work a minimum of 40-hours per week
• Reliable high-speed internet connection and distraction-free personal workspace

Preferred Skills

• Prior agency experience
• Proficient in Excel and data visualization tools such as PowerBI, Tableau, Google Looker, and other relevant reporting tools and platforms
• At least 2-3 years working in a client-facing role
• B.S. in Marketing, Advertising, or similar relevant field is ideal

Ideal Candidate Profile

• Platform-Motivated: Y

ou enjoy spending your time in the ads platform, digging into data and building/optimizing campaigns more than sitting in client calls.

• Analytical \& Data-Driven Mindset:

You have a keen eye for patterns, enjoy breaking down complex data, and make decisions based on logic and measurable outcomes.

• Proactive \& Process-Driven:

You are a self-starter that proactively finds ways to drive value for your team and clients and don’t need to be prescribed your work. Along the way you are always looking for ways to improve and stay organized to leave a strong paper trail to make future work (analysis, training, etc.)

• Strategic \& Growth-Oriented Thinking:

You think beyond immediate results, always looking for opportunities to optimize, scale, and align efforts with long-term success.

COMPENSATION

Our

aim is to attract and retain the best talent

by ensuring our team members are rewarded fairly for their contributions to our collective success.

We value talent, dedication, and hard work, and our flexibility with the right candidate reflects this.

We offer a competitive starting salary range between

$80,000 and $95,000

annually, with the opportunity to grow. We also offer 100% employer-funded insurance for our employees.

WHERE YOU’D WORK

Our remote-first agency allows each individual a higher level of flexibility to balance both professional and personal pursuits. Candidates residing in California, Oregon, Washington D.C., or Minnesota are strongly preferred.