MARKETING MANAGER, JEWELLERY

Position Summary

The Marketing Manager, Jewellery, will be a key member of the Cartier Product Marketing team, overseeing the Jewellery category for Hong Kong and Macau. This role is responsible for developing and executing marketing strategies, managing product launches, coordinating closely with sales teams, and analyzing market trends to drive category growth.

The Marketing Manager will optimise sales performance by designing and implementing targeted marketing campaigns, and will ensure the consistent representation of the Cartier brand image across all platforms for both internal and external stakeholders. Core responsibilities include collaborating with cross-functional teams, monitoring campaign effectiveness, and adapting global guidelines to meet local market needs.

HIERARCHICAL REPORT

Reports to the Marketing \& Communications Director, HK \& Macau.

Responsibilities

DRIVE THE CATEGORY GROWTH

• Strategic Vision \& Planning: Act as the primary reference for the Jewellery category, shaping its vision, defining business plans, and articulating mid-to-long-term strategies. Leverage deep expertise and analytical insights to provide a compelling point of view that drives category growth and performance.
• Financial Management \& Forecasting: Manage the category sales budget across the segment and collections in collaboration with commercial teams. Define sales forecasts and assortments for novelties, working closely with operations, commercial, and global marketing teams.
• Performance Analysis \& Action: Conduct thorough analysis of local sales data, providing specific recommendations and action plans in partnership with Commercial, Retail, Operations, Marketing, Communication, and Client teams to optimize category performance. Utilize internal and external analytical tools to build objective business plans at network and client levels, articulating figures to align with the company's vision and ambitions.

DRIVE JEWELLERY MARKETING \& PRODUCT STRATEGY

• Strategy Definition \& Execution: Cultivate and implement comprehensive marketing strategies across all Jewellery collections, ensuring alignment with both global and local business directions. As an expert in category and brand positioning, plan and execute 360-degree action plans, evaluating post-event and campaign impacts to derive key findings.
• Project Leadership \& Collaboration: Lead and oversee multiple complex projects involving various specializations, ensuring optimal delivery through proactive involvement and effective stakeholder negotiation and optimization. Actively participate in the strategic plan development process, contributing valuable opinions, proposals, and articulating strong insights and performance metrics.
• Internal Engagement \& Communication: Transmit product expertise and foster a strong Jewellery community within the boutiques. Develop effective internal communication tools and product training programs for novelties and specific product categories to boost overall product knowledge and engagement.
• Global \& Local Liaison: Serve as the key interface with the global Jewellery Marketing and Merchandising teams in Paris and various local teams (commercial, operations, retail, clients, communication) to effectively communicate and share the product strategy.

MARKET INTELLIGENCE

• Market \& Trend Analysis: Continuously monitor the Jewellery market landscapes for Hong Kong and Macau, including key players and emerging trends, to identify opportunities and challenges for the Maison.
• Research \& Insights: Conduct market research and provide regular updates on market happenings to the team.
• Pricing Strategy: Prepare and conduct regular pricing reviews to ensure competitive and strategic positioning.

Required Competencies

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of progressive experience in Marketing within the Luxury Retail sector.
• Demonstrated strategic thinking capabilities, with a proven ability to manage complexity and effectively engage multiple stakeholders.
• Excellent presentation, communication, and project management skills.
• Possesses a strong collaborative and growth mindset, coupled with a detail-oriented, highly autonomous, and proactive approach to work.
• Highly analytical with a strong numeric sense, alongside a capacity for creativity and innovation.
• Full proficiency in Microsoft Office Suite, SAP, Power BI and Looker.
• Fluent in English, Cantonese and Mandarin.