Digital Marketing Manager

As the North America Digital Marketing Manager, you will own key digital channels across both B2B and B2C audiences to drive brand awareness, engagement, acquisition, retention, and revenue growth across the USA and Canada markets.

Reporting into the Head of Digital, you will work cross-functionally to support digital objectives across social media, content, email marketing, CRM, paid media and ecommerce. You will also support and mentor a junior Digital Marketing Coordinator to ensure campaigns are delivered effectively across all digital channels.

Responsibilities:

You will help drive the direction of our digital channels, execute integrated marketing plans, and accelerate digital growth by:

• Owning AlumierMD’s organic social media presence ensuring content is engaging, consistent, and aligned to brand and commercial objectives.
• Driving paid media activity across search \& social platforms to drive performance and ROI.
• Managing the relationship with external social and digital agencies to ensure campaigns, content, and reporting are delivered effectively.
• Leading email marketing and CRM activity through Klaviyo, including automation, segmentation, and loyalty program management.
• Supporting the planning and execution of integrated B2B digital campaigns and initiatives to support lead generation, acquisition and retention.
• Working closely with brand, tech, and commercial teams to optimize customer journeys and campaign performance.
• Supporting website and ecommerce optimization across Shopify, including campaign landing pages, content updates, and merchandising.
• Monitoring campaign, channel, and customer performance using data and insights to drive continuous optimization.
• Delivering daily, weekly, and monthly reporting across paid media, social, CRM, and ecommerce activity.
• Supporting SEO and website content optimization initiatives to improve organic visibility and traffic.

Qualifications:

• To succeed in this role, you have a strong understanding of paid media, social media, CRM, email marketing, content, and ecommerce.
• Proactive — you are organized, confident, and solutions-focused, with the ability to manage multiple priorities.
• Data driven — you use analytics and insights to optimize campaigns and improve performance.
• Commercial awareness — you understand how digital marketing supports wider business objectives and revenue growth.
• Creative and innovative — you bring new ideas, trends, and opportunities to improve customer engagement.
• Teamwork — you collaborate effectively with internal teams, stakeholders, and agency partners.
• Leadership — you are comfortable mentoring junior team members and helping drive high standards across the digital team.
• Proven experience in an industry-relevant Digital Marketing role (4\+ years).
• Shopify
• Klaviyo
• Meta/TikTok native \& ads platforms
• Google Ads
• Google Analytics (GA4)
• Strong understanding of social media, paid media, CRM, email marketing, loyalty, and ecommerce.
• Experience managing agencies and integrated digital campaigns across B2B and B2C audiences.
• Strong analytical, reporting, communication, and project management skills.

Preferred Skills:

• Experience with SEO tools and website optimization.
• Experience within beauty/wellness.
• Previous experience mentoring or supporting junior team members.
• Reside in Eastern time zone.

AlumierMD is an equal opportunity employer