Senior Public Relations Manager

What You Will Do

Earned Media (Primary Focus)

• Develop and execute earned media strategies across grooming, personal care, men’s \& women’s lifestyle, health \& wellness, and consumer media
• Pitch stories, build journalist relationships, and secure consistent, high-quality press coverage
• Identify and manage sponsored content opportunities on key platforms (e.g. relevant editorial and affiliate sites) when paid placement makes strategic sense
• Track and report on PR performance (coverage quality, reach, share of voice, sentiment, etc.) and use insights to improve over time

Expert \& Institution Partnerships

• Identify and collaborate with experts such as dermatologists, grooming specialists, wellness and lifestyle experts, and health professionals to build credibility
• Develop expert-backed narratives and campaigns that reinforce trust in our products
• Turn these partnerships into earned media—expert endorsement should generate stories, not just sit on a website

Nonprofit \& Community Partnerships

• Identify and develop partnerships with nonprofit, charitable, and social impact organizations that align with our mission
• Build relationships with relevant communities and third-party organizations to expand brand presence
• Support cause-driven campaigns that reinforce brand purpose and generate earned coverage
• When needed, act as a thoughtful, professional brand ambassador at in-person events, panels, or community gatherings

Who You Are

• You have

5\+ years

in Public Relations, Communications, or Media Relations with proven success securing earned media coverage in North America

• You’ve worked with

consumer brands

that understand culture—ideally in personal care, grooming, beauty, lifestyle, health, or DTC

• You have experience

building partnerships

with experts, institutions, or nonprofits, not just pitching journalists

• You have

excellent written and verbal communication skills

—you can craft a compelling pitch and represent a brand professionally

• You’re

organized, proactive

, and able to manage multiple partnerships and projects at once

• You’re

passionate

about personal care, wellness, or consumer brands that make everyday life better