Global Coffee Machine Industry Leader | Midea Group

Company Overview

Midea Group is a global leading technology manufacturing enterprise dedicated to innovating smart home appliances and industrial technologies to elevate user experience worldwide. Committed to global layout and technological iteration, Midea’s home appliance business maintains steady growth in global market share. We are now seeking an experienced and strategic Global Coffee Machine Industry Leader to lead our coffee machine product portfolio, drive technological innovation, end-to-end product commercialization, and scale up our global coffee machine business to achieve top-tier global market presence.

Work Location

Option 1: Midea Germany R\&D Center, Liebknechtstraße 35, 70566 Stuttgart, Germany

Option 2: Midea Milan Design Center, Viale Luigi Bodio 29/37, 20158 Milano, Italy

Department \& Team Structure

Department: Global Coffee Machine Development Team

Reporting Line: The Leader of the Culinary Product Division (tentative)

Team Scope: Lead a cross-functional team of 60-70 members in total, including around 35 R\&D specialists, covering quality management, electronic control, technical research, marketing and manufacturing teams

Career Development

This is a core senior leadership role responsible for scaling the coffee machine business from initial establishment to mature commercialization (1 to 100 growth). The core business goal is to build Midea’s coffee machine brand into one of the top 3 coffee machine brands globally and domestically. For personal career development, outstanding incumbents will be qualified to serve as a single large-scale industry leader or multi-industry product leader (Product Department Director).

Job Responsibilities

Global Product Strategy \& Marketing Layout: Monitor and analyze global and domestic coffee machine market dynamics, consumer demands and industry trends, conduct in-depth research on competitor product layouts, technical advantages and marketing strategies. Independently formulate overall product planning, brand positioning and differentiated competitive strategies. Cooperate closely with global marketing teams to deploy brand promotion, overseas and domestic channel construction and market operation strategies, continuously boost brand influence, market penetration, market share and overall sales revenue.

Long-term Technical Strategic Planning: Develop 3-5 year long-term technical iteration and innovation roadmaps for coffee machine products. Lead the product R\&D team to explore core innovative technologies, optimize product performance and structural design, realize continuous product upgrading and technological iteration, and build sustainable technical barriers and core product competitiveness for the brand.

End-to-end Product Commercialization: Accurately capture product and market requirements, undertake overall project coordination of backend product development. Collaborate with cross-value-chain teams to solve core problems in supplier resources, supply chain management, manufacturing process optimization and product quality control. Drive the whole process from product prototype development, trial production, verification to mass production and official market launch, ensuring on-time and high-quality product delivery.

Team \& Cross-department Management: Lead and manage cross-functional teams, optimize team operation mechanisms, improve overall team work efficiency. Take charge of team talent training, performance management and career development planning to build a stable, professional and high-execution core team. Coordinate resources and business collaboration across multiple departments to unify team objectives and support the overall strategic goals of the product division and the company.

Job Qualifications

Educational Background: Bachelor’s degree or above in Industrial Design, Mechanical Design, Electronic Engineering or other related engineering disciplines.

Professional Experience: Minimum 10 years of working experience in the home appliance industry, including no less than 5 years of dedicated experience in coffee machine or similar small home appliance product planning, strategic layout and full-cycle R\&D management.

Strategic \& Market Capability: Possess outstanding global market insight and product strategic planning capabilities. Familiar with global consumer habits, market demands and industry development trends of coffee machines, capable of formulating forward-looking, market-oriented and commercially valuable product strategies.

Technical \& Supply Chain Literacy: In-depth understanding of core technical innovation points, product iteration logic and manufacturing standards of coffee machines. Familiar with the global supply chain layout and supplier industrial belt of coffee machines and small home appliances, with professional supplier management, resource integration and supply chain risk control capabilities.

Comprehensive Management Competency: Excellent cross-team leadership, resource coordination and project management capabilities. Proven track record of leading teams to complete complex product R\&D, design, mass production and market launch projects independently, capable of driving sustainable business growth.

What We Offer

Global cross-border working environment and overseas deployment opportunities

Clear senior leadership career promotion path and personalized development plan

Leading industry salary package, performance bonus and leadership benefits

Access to Midea’s global R\&D resources, supply chain system and global marketing network