Search Engine Optimization Specialist

Job Title: Search Experience Strategist(SEO)

Location : Irving, TX (On-Site Role) Need Local only with 7\+ years

Contract : Full Time

Direct Client : 7 Eleven Inc

Required Qualifications

Search Experience Strategy: Define and execute enterprise‑level search strategies that support SEO and AEO, ensuring content is discoverable, understandable, and authoritative across engines and AI‑powered answer surfaces.

Intent \& Journey Mapping: Analyze user intent and behaviors across the search journey, aligning search experiences to awareness, consideration, and conversion stages.

Information Architecture for Search: Partner with UX and content teams to influence site structure, taxonomy, internal linking, and metadata strategies.

AEO \& AI Search Optimization: Optimize content for featured snippets, rich results, voice search, and generative AI responses.

Content \& Keyword Strategy: Lead keyword, topic, and entity research to inform content planning and optimization.

Cross‑Functional Collaboration: Work closely with UX designers, product managers, developers, and content strategists.

Measurement \& Optimization: Define success metrics, analyze performance data, and continuously optimize search experiences.

Enterprise Enablement: Create frameworks, standards, and governance models to scale search excellence.

“Must Have” Specific knowledge and skills

Strong communication and consultative skills are essential. The ability to clearly articulate search insights and recommendations, influence roadmap decisions, and lead initiatives independently within complex enterprise environments is required.