Lifecycle Marketing Manager

Want to help everyday Americans invest and build wealth?

Financial inequality is increasing, and too many people are getting left behind. At Stash, we’re passionate about democratizing wealth creation through education, advice, and products that help customers achieve greater financial freedom. We also believe in working smarter—leveraging AI and emerging technologies to move faster, operate more efficiently, and focus our time on solving meaningful problems for our customers.

The Lifecycle team is responsible for helping customers take the right next step—from sign-up to becoming active investors. This role is focused specifically on top-of-funnel and early lifecycle moments, ensuring new users understand what to do, why it matters, and how to get started.

You’ll own the activation journey—from account creation through first deposit. You’ll partner closely with Product, and Data to design onboarding experiences, messaging, and experiments that turn new sign-ups into funded, engaged customers.

This role is critical to building momentum early in the customer journey—driving clarity, reducing friction, and helping users form their first investing habits.

What you'll do:

• Own lifecycle strategy across early user journey, with a focus on activation and first deposit
• Design and optimize onboarding experiences that clearly guide users to their first key actions
• Drive improvements in first deposit conversion, time to deposit, and early engagement
• Build targeted onboarding journeys based on entry signals (e.g., referral, promo, IRA intent)
• Develop and test messaging that explains core value props (e.g., investing, Auto-Stash) in simple, motivating ways
• Identify early drop-off points and design rescue strategies to re-engage users who stall
• Partner with Product to improve onboarding UX, reduce friction, and align messaging with product flows
• Run A/B tests across onboarding emails, push, and in-app messaging to improve activation rates
• Collaborate with Growth and PMM to ensure continuity between acquisition messaging and onboarding experience
• Translate user behavior and insights into clear next steps that help users build confidence early

What we're looking for:

• 4–7\+ years of experience in lifecycle marketing, growth, or product marketing with a focus on activation or onboarding
• Proven track record of improving conversion metrics (e.g., signup → activation, first purchase/deposit)
• Strong understanding of early lifecycle funnels and how to drive user action quickly and effectively
• Experience building and optimizing onboarding flows and early user journeys
• Comfortable working with data to identify drop-offs, define success metrics, and measure impact
• Experience running A/B tests and using experimentation to improve conversion
• Ability to simplify complex products into clear, actionable messaging for new users
• Strong cross-functional collaboration with Product, Data, and Growth teams
• Bias for action and ability to iterate quickly in a test-and-learn environment

Gold Stars

• Experience in fintech, investing, or subscription-based products
• Familiarity with onboarding optimization for financial or behavior-change products
• Experience with tools like Braze, Mixpanel, or similar
• Experience with entry signal-based personalization or dynamic onboarding journeys
• Strong copy instincts, especially for motivating first-time users to take action
• Experience designing rescue or reactivation flows for early-stage users
• Understanding of how activation impacts downstream metrics like retention, LTV, and AUM