Director of Product

Title

: Director of Product

Location

: Remote, U.S.  based, with infrequent travel required to company HQ in California or other locations, as needed

Job Type:

Full-time employee

The Company

Fresh Tri is a neuroscience-based technology company that uses a proprietary, peer-reviewed approach to health behavior change, based on the neuroscience of habit formation. Our core product is a dual-sided, habit formation platform, entering the market as a clinician extender and GLP-1 companion then expanding to other use cases within population health, clinical outcomes and cost-savings. Dedicated to lasting healthy change, Fresh Tri offers next-generation technology that leverages mindset, practice, and iteration—inviting people to build evidence-based healthy habits, removing the guesswork and feelings of failure that often accompany lifestyle change. With consistent, peer-reviewed outcomes of 7-12% body weight loss that beats even the gold-standard Diabetes Prevention Program, Fresh Tri has empowered over 1,000,000 people to-date to be unstoppable by iterating their way to better health. There is no "fail" — only practice and iteration.

A wholly-owned subsidiary brand, the Institute for Iterative Thinking (IFIT) is the thought-leadership arm of our mission—bringing together doctors, scientists, and mindset researchers to advance the science behind the Iterative Mindset MethodTM (IMM).With a focus on reducing performative burnout and driving real, sustainable change, IFIT translates our cutting-edge neuroscience into certification programs, trainings,  and evidence‐based, thought leadership that complement and generate leads for our SaaS business.

A third brand, Dr. Kyra Bobinet, named for our founder and CEO, operates as an approachable, expert voice that teaches the science to the masses. DKB as the brand is called, must be grown on social networks to give a personal touch to the SaaS and IFIT to generate inbound leads and build a community of like minded people behind IMM.

How We Work

Empowering others to be unstoppable begins with fostering a sense of belonging both within and outside of our organization. Our leaders’ values of inclusivity create a workplace culture that encourages, supports, and celebrates diversity of all kinds, connecting us closer to the communities we serve.

Our work culture is designed to encourage and support personal growth and development through iterative excellence. Team members are challenged to contribute to a variety of initiatives with many opportunities to learn new skills and accomplish scalable impact. We measure our individual successes by how much we help others on the team, and we measure our impact by how we improve the lives of those we serve. Following our own wisdom of Iterative Mindset, Fresh Tri abides by an organic mixture of performance and iteration-based goals–a living experiment of how workplaces can be more adaptable but also maintain structure and accountability

Fresh Tri is a mostly remote team with occasional travel required to company headquarters on a 170-acre retreat in the Santa Cruz mountains in California or to other locations, as necessary. With over 12 years of financial stability and growth, the company offers a fast-paced, mission-driven and connective culture, with  opportunities to work across many disciplines. As a 100% employee-owned entity, we bypass external funding cycles and short-term investor demands, operating on a foundation of multi-year contract revenue.

Key Responsibilities

Strategic Leadership

• Partner closely with the CEO and Exec team to translate their vision and strategy into clear product direction, priorities, and execution plans.
• Define and communicate a compelling product vision that aligns with Fresh Tri’s mission, business objectives, and market opportunities.
• Lead and align Product, UX, Product Operations and Data Analytics under a unified strategic roadmap.

Product Ownership \& Roadmap

• Own and drive the end-to-end product strategy and roadmap, ensuring clarity, prioritization, and alignment across all functions.
• Balance visionary, long-term initiatives with short-term execution that delivers tangible business impact.
• Translate the Iterative Mindset Method and habenular neuroscientific principles into the design and development of the product.
• Identify opportunities for innovation across consumer and partner-facing experiences through a combination of qualitative research, quantitative insights, and iterative experimentation.

Team Leadership \& Culture

• Directly manage, develop,and inspire high-performing teams across Product Management, UX Design \& Research.
• Act as a strong player-coach, balancing individual product management execution with formal people leadership and mentorship.
• Foster a culture where design research, user empathy, and data-driven experimentation are central to how product decisions are made.
• Implement scalable product development processes that support speed, quality, and cross-functional alignment.

Execution Excellence

• Oversee the entire product development lifecycle—from ideation and discovery to delivery and iteration.
• Ensure that product experiences meet high standards of usability, reliability, and clinical impact.
• Establish clear metrics, A/B testing frameworks, and feedback loops to continuously measure, learn, and improve product performance.

User \& Market Insight

• Champion the voice of the user and partner organizations throughout the product development process.
• Conduct market analysis and synthesize design research and behavioral insights to inform strategy and prioritization.
• Ensure Fresh Tri stays ahead of trends in digital health, behavior change, and product innovation.

Qualifications

• 8\+ years of product leadership experience, with significant experience leading cross-functional teams (Product, UX, Engineering) in high-growth tech companies.
• 3\+ years of direct people management experience.
• Proven success partnering directly with CEOs or founders to turn vision into scalable product execution.
• Combines speed of output and meticulous attention to detail while delegating tasks skillfully.
• Track record of shipping impactful products in health tech, wellness, or consumer digital experiences.
• Exceptional strategic thinking and operational execution skills—able to move seamlessly between long-term vision and short-term delivery.
• Deep understanding of user-centered design principles, design research methods, product development processes, and modern engineering practices.
• Strong analytical mindset with a proven ability to apply data and experimentation to guide decision-making.
• Apex communicator, exceptional stakeholder management, and team-building skills.
• Bonus

: Experience in digital therapeutics, behavior change/design, and/or regulated healthcare environments.

Fresh Tri is an equal opportunity employer that condemns discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. We are committed to providing reasonable accommodations to qualified individuals.

Our compensation reflects the cost of labor across several US geographic markets, and is based on a number of factors including but not limited to market location, job-related knowledge, skills, and experience. The base pay for this position ranges from $160,000/year, up to $195,000/year, plus benefits, bonus, and equity.