Sales Manager – Western Region

About Us

Elite Fancy Food Co. is a premium FMCG distributor in Saudi Arabia, with branches in Jeddah, Riyadh, Dammam, Qassim, Madinah and Abha. We import and distribute leading international brands in sports nutrition, functional snacks and confectionery. We sell through key accounts such as Carrefour, LuLu, Tamimi and Panda, as well as wholesale, pharmacies, supplement stores and e-commerce.

We're looking for a results-driven

Sales Manager

to lead our Jeddah team and grow our brands across the Western Region.

What You'll Do

Sales \& Targets

• Deliver monthly, quarterly and annual targets by value, volume and SKU.
• Allocate targets across salesmen, customers and channels: Modern Trade, Wholesale, Traditional Trade, Pharmacies and Supplement Stores.
• Track daily performance against target and take corrective action quickly.
• Contribute to the annual forecast and sales plans.

Team Leadership

• Lead, coach and motivate supervisors, salesmen and merchandisers.
• Conduct field visits to assess and train the team on the ground.
• Plan journey routes so that every customer is covered.
• Run regular performance reviews and recommend incentives.
• Take part in hiring, onboarding and developing the team.

Key Accounts \& Customers

• Build strong relationships with chain branches and major wholesalers.
• Negotiate trade terms, promotions and shelf space.
• Open new accounts and expand numeric distribution.
• Drive new product listings all the way through to the shelf.
• Resolve customer issues and complaints quickly.

In-Store Execution

• Ensure full availability and prevent out-of-stocks.
• Monitor share of shelf, planogram compliance and POSM.
• Execute BTL activations and promotions, then measure their results.
• Manage expiry dates, stock rotation and returns.

Market Intelligence

• Report on competitor pricing, promotions and new launches.
• Flag parallel imports and pricing-policy violations.
• Propose new opportunities to grow the region.

Finance \& Collections

• Manage collections, credit limits and payment terms.
• Reduce overdue receivables and returns.
• Control regional expenses within budget.
• Verify customer discounts and claims against supporting documents.

Reporting \& Coordination

• Deliver weekly and monthly reports on sales, collections and the market.
• Coordinate with warehouse and logistics so deliveries arrive on time.
• Work with Marketing and Brand Managers to execute plans in the market.
• Attend monthly and quarterly reviews with management and suppliers.

How Success Is Measured

• Target achievement (value \& volume)
• Year-on-year growth
• Distribution and active customer count
• Out-of-stock rate
• Collection rate and debt aging
• Returns and expiry rate
• New and focus SKU targets

What We're Looking For

• Bachelor's degree in Business, Marketing or a related field.
• 7\+ years of FMCG sales experience in KSA, including 3\+ years managing a sales team.
• Proven track record with Modern Trade key accounts (Carrefour, LuLu, Panda, Tamimi, Danube, Othaim).
• Strong knowledge of the Jeddah and Western Region retail and wholesale market.
• Experience in sports nutrition, healthy snacks or confectionery is a strong plus.
• Strong negotiation, analytical and reporting skills (Excel; ERP experience preferred).
• Fluent Arabic and good English.
• Valid Saudi driving license; transferable Iqama for non-Saudis.

Why Join Us

• Competitive salary plus performance-based incentives.
• A portfolio of fast-growing international brands.
• A hands-on, growing company where your impact is visible.