Social Media

Job Summary

We are seeking a dynamic and creative Social Media Specialist to amplify our brand presence across digital platforms. In this role, you will craft engaging content, manage social media campaigns, and analyze performance metrics to drive brand awareness and customer engagement. Your innovative approach to content creation and strategic use of social media tools will help us connect authentically with our audience and elevate our digital footprint. This paid position offers an exciting opportunity to shape our online voice and contribute to our growth in a fast-paced, energetic environment.

Duties

• Develop and implement comprehensive social media strategies aligned with brand goals, ensuring consistent messaging across all platforms
• Create compelling multimedia content including graphics, videos, and photography using Adobe Creative Suite tools such as Photoshop and Illustrator
• Manage daily posting schedules using social media management tools like Hootsuite and Buffer, optimizing timing for maximum reach
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activity
• Engage actively with followers by responding to comments, messages, and reviews to foster strong community relationships
• Conduct keyword research and SEO optimization to enhance content visibility in search engine results
• Analyze web analytics and social media metrics using Google Analytics and platform-specific insights to refine strategies and report on campaign performance

Skills

• Strong graphic design skills with experience in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation
• Knowledge of social listening tools and techniques for market research and reputation management
• Expertise in social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok
• Ability to execute public relations initiatives that enhance brand image and community engagement
• Skilled in video editing and photography to produce high-quality visual content for diverse campaigns
• Familiarity with SEO best practices, keyword research, web analytics, and Google Analytics for data-driven decision making
• Experience with e-commerce integration and digital marketing tactics to support online sales efforts
• Strong relationship management skills to collaborate effectively with cross-functional teams and external partners
• Excellent proofreading skills ensuring all content is accurate, on-brand, and engaging

Join us as a Social Media Specialist where your creativity meets strategic impact! Be part of a vibrant team dedicated to storytelling that resonates globally. Your expertise will help shape our digital narrative while advancing your career in the ever-evolving world of social media marketing.

Pay: $15\.00 - $20\.00 per hour

Work Location: Hybrid remote in Athens, GA 30606