Email Marketing Manager

Company:

The Giraffe

Title:

Email \& SMS Marketing Manager

Location:

Remote

Salary:

$65,000

The Giraffe is seeking an Email \& SMS Marketing Manager to support the execution and optimization of our lifecycle marketing programs across the home services industry.

This is not a construction or real estate role. Giraffe operates in performance-driven home services lead generation, connecting consumers with providers in categories like walk-in tubs, bathroom remodeling, roofing, HVAC, windows, and other high-intent home improvement services.

We're a small, fast-moving team where everyone contributes directly to growth. This role is ideal for an associate-level marketer who has some hands-on experience and is looking to deepen their expertise in email marketing, SMS marketing, customer journeys, and marketing automation while taking ownership of key projects and contributing to business growth.

The Email \& SMS Marketing Manager will help execute campaigns, maintain automations, monitor performance, and support testing initiatives across both channels. You'll work closely with leadership and cross-functional teams to help drive engagement, lead generation, and customer communication efforts.

Key Responsibilities

• Build, schedule, and deploy email and SMS campaigns across multiple home services verticals.
• Assist with managing automated customer journeys, nurture campaigns, and re-engagement flows.
• Monitor campaign performance and prepare reports on key metrics including open rates, click-through rates, conversions, engagement, and unsubscribe rates.
• Support A/B testing initiatives and help identify opportunities to improve campaign performance.
• Maintain audience segmentation, list hygiene, and customer data within marketing platforms.
• Assist with email and SMS compliance, deliverability monitoring, and best practices.
• Coordinate campaign calendars and ensure timely execution of marketing initiatives.
• Work with internal teams to gather assets, messaging, and campaign requirements.
• Help identify process improvements and contribute to building scalable marketing operations.
• Stay current on lifecycle marketing trends and bring new ideas to the team.

What We're Looking For

• 1-3 years of experience in email marketing, SMS marketing, digital marketing, or a related field.
• Familiarity with email marketing platforms such as Klaviyo, Mailchimp, HubSpot, Customer.io, Attentive, Postscript, or similar tools.
• Strong attention to detail and organizational skills.
• Comfortable working with data and reporting on campaign performance.
• Strong written communication skills.
• Eagerness to learn, test new ideas, and grow within a marketing organization.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Self-starter who takes initiative and enjoys solving problems.

Nice to Have

• Experience with lead generation marketing.
• Experience working in a startup or entrepreneurial environment.
• Basic understanding of customer segmentation, marketing automation, and lifecycle marketing.
• Familiarity with home services, consumer marketing, or performance marketing.

Why This Role

This is an opportunity to gain hands-on experience building and scaling lifecycle marketing programs while working directly with a growing business. You'll have visibility into campaign performance, opportunities to learn from experienced marketers, and the chance to make a meaningful impact on company growth while developing your career.