Revenue Programs Manager

What You'll Do:

Revenue Marketing at Avalara drives predictable pipeline and revenue through full-funnel programs spanning demand, customer lifecycle, partner, and digital channels. The function is built around visibility, accountability, and optimization—with a strong operating rhythm, clear measurement, and continuous course-correction across campaigns and segments.

As a Revenue Marketing Manager reporting to the Director, Revenue Programs, you will own end-to-end execution and optimization of integrated campaigns that close pipeline gaps and improve funnel performance. You’ll translate GTM priorities into deployment-ready campaigns across inbound, outbound/SDR, and partner motions—ensuring every program has the right targeting, sequencing, measurement, and performance readouts.

This role is designed to directly support the team’s governance and operating cadence by delivering clean execution, reliable reporting inputs, and fast optimization recommendations that improve conversion and pipeline outcomes.

What Your Responsibilities Will Be:

Campaign Strategy (Funnel \+ Pipeline Gap-Based)

• Apply insights from funnel performance, segment trends, and pipeline gaps to recommend campaign tactics aligned to funnel stage and GTM priorities.
• Build campaign briefs that clearly define: target segment/audience, funnel stage, offer/CTA, channel mix, handoffs, and success metrics (MQL/Stage0 and leading indicators).
• Ensure campaign plans map to the broader program priorities and revenue opportunities set by Revenue Programs leadership.

End-to-End Integrated Campaign Execution (Minimal Oversight)

• Own full campaign execution across channels with minimal oversight—driving timelines, dependencies, QA, and launch readiness.
• Build, launch, and manage campaign components (as applicable): landing pages/forms, email nurtures, webinar programs (e.g., ON24), SDR enablement/talk tracks, partner activation kits, and campaign tracking structure.
• Ensure channel readiness: audience selection is correct, suppression/quality rules are applied, messaging and assets are approved, and routing/scoring requirements are met in partnership with Marketing Ops.

Channel Strategy \+ Orchestration (Inbound, Outbound, Partner)

• Refine and recommend channel mix based on funnel stage, audience intent, and performance needs—coordinating with channel owners to match activation to lead flow and conversion goals.
• Own channel execution preparation across campaigns: targeting, sequencing, and conversion optimization (e.g., cadence, CTA clarity, content-to-stage fit).
• Support orchestration across the buyer journey by coordinating touchpoint mix and frequency—especially where campaigns intersect with lifecycle, digital, and partner motions.

Performance Reporting \+ Program Diagnostics (Built for Governance)

• Track campaign performance vs. goals (MQL/Stage0 and leading indicators) and deliver concise, actionable readouts that enable program diagnostics and course-correction.
• Provide “single source of truth” inputs: ensure campaigns are tagged correctly, dashboards can attribute results cleanly, and reporting views reflect real campaign performance.
• Identify and escalate performance gaps early (e.g., low conversion, weak engagement, SDR follow-up friction) and propose practical fixes.

Stakeholder Alignment (Peer-Level GTM Partnerships)

• Own peer-level relationships across GTM: Sales, BDR/SDR, Partner teams, Digital, Customer Marketing, and Marketing Ops.
• Gather frontline inputs (objections, deal context, partner feedback, competitive insights) and incorporate into campaign iterations.
• Ensure campaigns are operationally aligned to downstream motions (handoff expectations, follow-up timing, enablement requirements).

AI \+ Marketing Technology Enablement

• Work across tools such as 6sense, Marketo, ON24, and Power BI to plan, execute, measure, and optimize campaigns.
• Use AI to accelerate nurture design, content versioning, personalization hypotheses, and optimization recommendations—while maintaining QA rigor and accuracy.
• Partner with Marketing Ops to ensure tooling is configured to support program requirements (tracking, segmentation logic, routing, and reporting readiness).

Key Metrics \& KPIs

• Marketing-sourced and marketing-influenced pipeline and bookings attainment.
• MQL, Stage0 performance across programs and segments.
• Campaign prioritization and alignment to revenue opportunity.
• launch execution, QA accuracy, and operational readiness (targeting, routing, tracking).
• Contribution to program governance: clear performance readouts and actionable insights that support forecasting/coverage discussions (input-level support, not ownership of forecast).

What You'll Need to be Successful:

• 4–6 years of relevant experience; 3–5 years in demand gen, campaign marketing, or digital marketing within B2B SaaS.
• Proven ability to own integrated campaign execution end-to-end with minimal oversight.
• Familiarity with tools like Salesforce, Marketo, 6sense, Power BI, Tableau, and Google Analytics.
• Strong understanding of funnel stages, conversion metrics, and the role of campaigns in building pipeline coverage.
• Strong storyteller with the ability to distill complex data into actionable insight.
• Strong cross-functional collaboration skills across Sales, SDR/BDR, Partner, Digital, Customer Marketing, and Ops.
• AI fluency and experience using tech to scale planning, measurement, and personalization.

Avalara is an AI-first Company:

AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.* You’ll bring experience using AI and AI-related technologies, ready to thrive here.

• You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

How We'll Take Care of You:

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health \& Wellness

Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity

Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

What You Need To Know About Avalara:

We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6\.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too. We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.