AI Web Development & SEO Specialist

Position Overview

Thrive Psychological Services is seeking a resourceful and technically skilled AI Web Development \& SEO Specialist to develop and maintain websites for Thrive Psychological Services and its affiliated sister companies.

This position is ideal for someone who combines practical web-development experience with strong search engine optimization knowledge and the ability to use AI development tools—particularly Claude and Claude Code—to work efficiently.

The specialist will build professional, accessible, mobile-responsive, and SEO-focused websites that strengthen each company’s online presence and help prospective clients find the appropriate services. The role will also involve improving existing websites, creating reusable systems across multiple brands, and monitoring website performance over time.

Key Responsibilities

Website Development and Maintenance

• Design, build, launch, and maintain websites for Thrive Psychological Services and its sister companies.
• Use Claude, Claude Code, and other approved AI tools to accelerate development, troubleshooting, documentation, and quality assurance.
• Develop responsive websites that perform well on desktop, tablet, and mobile devices.
• Create and update service pages, location pages, provider pages, landing pages, contact forms, and other website content.
• Maintain consistent branding while preserving the distinct identity of each company.
• Troubleshoot broken pages, forms, integrations, redirects, plugins, and other website issues.
• Establish reusable templates and development systems that can be adapted across multiple company websites.

Search Engine Optimization

• Build websites using sound technical and on-page SEO practices.
• Conduct keyword and competitor research for behavioral health services, treatment programs, provider specialties, and geographic service areas.
• Optimize page titles, headings, metadata, internal links, URLs, image descriptions, and page structure.
• Develop SEO-focused service and location pages in coordination with leadership and content contributors.
• Implement structured data and schema markup when appropriate.
• Monitor indexing, rankings, organic traffic, conversions, broken links, and website health.
• Identify opportunities to improve local SEO and Google Business Profile visibility.
• Ensure AI-assisted content is accurate, useful, natural, and reviewed before publication.

Performance, Accessibility, and Compliance

• Improve page speed, Core Web Vitals, mobile usability, and overall website performance.
• Follow current accessibility standards and create websites that are usable by people with disabilities.
• Apply appropriate security practices, software updates, backups, and access controls.
• Support HIPAA-conscious website practices and avoid collecting protected health information through unsecured forms or tools.
• Coordinate with approved vendors when hosting, domain, security, or integration support is required.

Analytics and Growth

• Configure and maintain approved analytics, search-performance, and conversion-tracking tools.
• Create dashboards or reports showing website traffic, lead sources, search visibility, form submissions, and other meaningful results.
• Test landing pages, calls to action, navigation, and conversion paths.
• Recommend website improvements based on actual performance data.
• Provide concise progress updates and maintain clear documentation for each website.

Required Qualifications

• Demonstrated experience building and maintaining professional websites.
• Working knowledge of HTML, CSS, JavaScript, responsive design, and modern web-development practices.
• Experience using WordPress, Webflow, or a comparable content-management system.
• Practical experience using Claude, Claude Code, or similar AI-assisted development tools.
• Understanding of technical SEO, on-page SEO, keyword research, and local SEO.
• Familiarity with Google Search Console, Google Analytics, PageSpeed Insights, or comparable tools.
• Ability to independently troubleshoot technical problems and verify AI-generated code before deployment.
• Strong organizational skills and the ability to manage work across multiple websites and brands.
• Strong written communication and attention to detail.

Preferred Qualifications

• Experience developing websites for healthcare, behavioral health, professional services, or multi-location organizations.
• Familiarity with HIPAA-conscious website design and healthcare marketing considerations.
• Experience with Git, APIs, hosting platforms, DNS management, website migrations, and form integrations.
• Knowledge of schema markup, redirects, XML sitemaps, canonical tags, and website accessibility.
• Experience creating programmatic or reusable SEO page templates without producing low-quality or duplicative content.
• Basic design experience with Figma, Canva, or Adobe tools.
• Experience improving conversion rates and generating qualified leads through organic search.

What Success Looks Like

The successful candidate will:

• Launch attractive, functional, and SEO-ready websites efficiently.
• Increase qualified organic traffic and inquiries across Thrive’s companies.
• Maintain fast, reliable, accessible, and mobile-friendly websites.
• Use AI to increase productivity while maintaining careful human review and quality control.
• Create organized systems that make future website launches and updates faster.
• Communicate clearly about priorities, progress, obstacles, and results.

Pay: $28\.00 per hour

Work Location: In person