Associate Director, Social Media Marketing

I’m working with a leading global biopharma company seeking an Associate Director, Social Media Marketing to lead the development of a best-in-class influencer ecosystem supporting a new product launch. This role will sit at the center of consumer marketing, digital, and patient engagement, driving how the brand shows up through creators, patient voices, and social communities to build awareness, trust, and engagement.

Responsibilities

• Develop and own KPI-driven influencer and social media strategies aligned to brand objectives and patient insights
• Build and manage relationships with influencers, creators, celebrities, patient ambassadors, and HCP digital opinion leaders across tiers
• Lead creation and scaling of platform-native content across TikTok, Instagram, YouTube, and emerging social channels
• Ensure seamless integration of influencer content across omnichannel ecosystem (paid media, CRM, websites, and live activations)
• Define influencer program governance, guidelines, onboarding, and content development processes in a regulated environment
• Partner cross-functionally with Consumer Marketing, Omnichannel, Medical, Legal, Regulatory, and Agency teams to ensure alignment and compliance
• Lead influencer summits, co-creation sessions, and community-building initiatives to drive authentic patient storytelling
• Manage performance tracking and optimization including ROI, engagement, sentiment, reach, brand safety, and audience impact
• Continuously optimize influencer mix, platform strategy, creative approach, and budget allocation based on data and insights

Requirements

• 7\+ years of experience in consumer marketing, digital/social media, or PR
• 3\+ years of direct influencer marketing experience
• 3\+ years of pharmaceutical or healthcare industry experience
• Strong expertise across TikTok, Instagram, YouTube, and creator ecosystems
• Experience managing influencer programs, agencies, and analytics tools
• Strong understanding of healthcare compliance, regulatory, privacy, and content governance requirements
• Proven ability to lead cross-functional teams and influence senior stakeholders in a matrixed organization
• Strong project management, communication, and stakeholder management skills
• Data-driven mindset with experience using insights to optimize campaigns and inform strategy

Hybrid role based near Boston with compensation of $180K–$220K base, 22% bonus, and equity.