Associate Director/Director – Performance Marketing

Role Overview

We are looking for you - The Performance Marketing Director has ultimate accountability for the effectiveness of the entire Performance Marketing team. As a performance media expert, this person will have expertise in an array of addressable paid advertising strategies that utilize tech-based buying and optimization tools to positively affect our clients’ ROI, including search, display, social, mobile, local, e-commerce, and video. This role will have an increasing focus on Demand Generation and Response Management as our clients look to monetize online. This person should also understand the interplay and synergy between traditional and digital media and could build and scale an integrated team of performance practitioners.

Department

Performance Marketing

Role Category

Senior Management

Job Title/s

Associate Director – Performance Marketing

Director – Performance Marketing

Reporting Manager Title/s

Associate Vice President

Location

Bangalore

Job Responsibilities

The Director is responsible for leading the Execution teams of a large enterprise client’s performance marketing accounts towards stated client and company objectives. The Director will manage and direct Performance Media teams, including Group Heads, Operations Supervisors, Senior Manager, Manager, and Executives. Proven account management and team leadership experience is essential, along with experience in online marketing and digital media.

Account Management

• Develops, manages, and monitors client service delivery executions of the assigned accounts
• Oversees process development and execution management
• Assures quality control of all media planning and implementation
• Enforces Best Practices
• Prepares and presents annual financial plans and human resources plans

Performance Media

• Implements Planning Process for the assigned accounts and holistic media planning across all digital disciplines, paid search, display, social, native, video, and e-commerce
• Coordinates efforts across different digital media channels to drive optimized recommendations
• Continuously evaluate and improve upon all digital media opportunities
• Attend to client meetings as needed, interface as needed with executive-level and middle management-level on the client side during meetings and presentations
• Participates in building and evolving the PM practice, vision, and areas of expertise
• Understands and expands business prospects by having a thorough understanding of all the services provided by the agency.

Team Leadership \& Development

• Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity
• Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectives
• Drives adoption of stated account management best practices through example, setting positive reinforcement and behavioural correction
• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
• Conducts performance reviews and career path plans for direct reports
• Provide training in cross-media planning to their direct reports and the teams below

Experience Range

• Associate Director – Performance Marketing: 07-08 years of work experience

• Director – Performance Marketing: 09-10 years of work experience

Education Qualifications \& Skills

Graduate/ Post Graduate Degree (Marketing, Finance, Digital Media, Accounting)

Skills

• Ability to forecast expected outcomes of Brand and ROI campaigns and manage spend accordingly
• Strong written and verbal communication skills
• Strong organizational skills, detail-oriented, and capable of multitasking
• Superb client relationship and management skills
• Proven problem-solving skills and ability to think outside of the box
• Detail-oriented and responsive, deadline-driven with strong quantitative skills
• Provide timely and actionable feedback to the team to aid in their development
• and improvement of Mandatory Certifications \& Tools

Certifications

• FB Certification

• Google Certification

Tools

• Platform tools (DoubleClick Bid Manager, Google AdWords tools, Facebook)

• Media Research Tools (ComScore, GWI, TGI)

Stakeholder

Internal

• Media Planning Team

• Buying Team

• SSP Team

• Operations Team

• Finance Team

External

-

Clients

• External Agency

About Interactive Avenues:

Interactive Avenues, part of Omnicom Media, is India’s largest full-service digital agency, with 800\+ experts focused on driving outstanding results for more than 200 brands. Interactive Avenues is the most awarded digital agency, with 165\+ awards in the last three years, and its comprehensive suite of crafts includes media, programmatic, data \& analytics, eCommerce, paid search, social media, SEO, CRO, ORM, creative, website transformation, and more.

Diversity, Equity \& Inclusion at Omnicom Media

At Omnicom Media, we are committed to fostering a workplace where differences are valued, and everyone can thrive in a culture of equality, inclusion, and belonging. We believe in creating an environment that reflects the diversity of the world around us - where individuals feel empowered to bring their authentic selves to work, and where varied perspectives are respected, heard, and represented. As an equal opportunity employer, we welcome talent from all backgrounds, knowing that diversity drives stronger ideas, better outcomes, and meaningful impact.