Senior Manager Product Marketing

JOB TITLE: SENIOR MANAGER, PRODUCT MARKETING

LOCATION: NAVI MUMBAI, INDIA

OUR STORY:

JioSaavn is India’s leading audio streaming service to access, discover, and listen to favourite songs \& Podcasts across languages and genres. We blend digital technology, data analysis (which we have affectionately coined Music Science), and a strong, fearless business acumen to reach all corners of the globe. Our award-winning mobile products, partnerships, innovations and thought leadership have been featured in some of the world’s leading publications, from The New York Times, to The Wall Street Journal, The Economic Times to Forbes, and many more.

OUR CULTURE:

At JioSaavn, we ignite passion and performance to work towards a collective goal: creating the perfect mobile entertainment ecosystem that delivers the best possible music experience to millions of listeners around the world. Our default mode is that of perpetual innovation. Together, we form a concerted rhythm that goes beyond borders. We don't just go with the flow, we create it.

JioSaavn offers a dynamic and unconventional work environment, full of fun wholesome experience. We believe creativity and technology blend together like sweet melodies. When you choose JioSaavn, you join a diverse world of high-calibre techies, artists, and inventors hailing from companies like Yahoo!, Twitter, LinkedIn, Google, Qualcomm, HBO, Microsoft, Flipkart, Amazon, Paytm, Quikr etc.

Our value-based, people-first work culture is about empowering every individual in our team to be catalysts for change in this dynamic digital world. Every day is an opportunity to bring your vision to life, and to expand, learn and grow. No idea is left unconsidered. No voice is left unheard.

JioSaavn prides itself on being an equal opportunity employer. We have committed ourselves to creating a safe environment with fair and equal access and opportunities, sans discrimination. We encourage everyone to be open to experiences and perspectives beyond their normal; divergent thinkers create differentiated products, and even better music.

If our vibe matches with yours, we'd love to hear from you.

ROLE

We are looking for an

Sr. Manager – Product Marketing

to build and lead a world-class Product Marketing function at JioSaavn. This is a high-impact leadership role responsible for turning products into categories users understand, value, and love. You will own product positioning, go-to-market strategy, user insight systems, feature adoption, and growth narratives across key products and experiences. You will work closely with Product, Growth, Analytics, Design, Business, and Leadership teams to ensure our products are not only built well, but launched, adopted, and scaled exceptionally well.

RESPONSIBILITIES:

1\. Product Positioning \& Strategy

• Define differentiated positioning, messaging, and narratives for core and emerging products.
• Translate market signals, user behaviour, and competitive insights into strategic product recommendations.
• Influence product roadmaps through market-back thinking and customer insight.

2\. Go-To-Market Leadership

• Own end-to-end GTM strategy for product launches, major feature releases, and strategic initiatives.
• Build scalable launch playbooks covering segmentation, targeting, messaging, channels, and measurement.
• Ensure launches deliver measurable business outcomes—not just awareness.

3\. User Insight \& Market Intelligence

• Build strong voice-of-customer systems using qualitative and quantitative inputs.
• Identify friction points across acquisition, activation, engagement, and retention funnels.
• Monitor competitive moves and identify whitespace opportunities for category leadership.

4\. Growth \& Adoption

• Drive feature adoption, engagement, and retention in partnership with Product and Growth teams.
• Design interventions that improve habit formation and lifecycle conversion.
• Own core metrics such as activation rate, feature penetration, repeat usage, and retention uplift.

5\. Cross-Functional Leadership

• Act as the strategic bridge between Product, Marketing, Growth, Data, and Business teams.
• Drive alignment across stakeholders on priorities, narratives, and success metrics.
• Build Product Marketing as a strategic capability within the organization.

REQUIREMENTS:

• 8–10 years of experience across Product Marketing, Product Management, Growth, or consumer-tech strategy roles.
• Proven track record of driving product adoption and growth at scale.
• Strong understanding of consumer behavior, lifecycle funnels, and GTM strategy.
• Excellent analytical capability with comfort using data to drive decisions.
• Strong storytelling and communication skills with executive presence.
• Ability to influence senior stakeholders and operate cross-functionally.
• Experience in consumer internet, OTT, telecom, subscription, or digital products preferred.

BENEFITS AND PERKS:

At JioSaavn, we blur work and play, and you get all the perks of a global company. You will get to work with a dynamic group of entrepreneurs, who are delivering results and working zealously to make a difference in the way the world experiences music.