Senior Manager – Social Media and Content

About The Leela

The story of The Leela Palaces, Hotels and Resorts began when its founder Late Capt. CP Krishnan Nair opened The Leela Mumbai in 1986\. For over three decades, The Leela has been on a journey to delight guests by providing unparalleled luxury in captivating environs ensconced in the lap of nature, wrapped in the graciousness of Indian hospitality.

Headquartered in Mumbai, The Leela Palaces, Hotels and Resorts is owned by a Brookfield Asset Management- sponsored private real estate fund and operates thirteen award-winning properties in major cities and leisure destinations across India. These include the flagship hotel in the capital city of New Delhi, Bengaluru, Chennai, Udaipur, Jaipur, Gurugram, East Delhi, Mumbai, Gandhinagar, Kovalam, and Ashtamudi. The brand is also delighted to announce the upcoming opening of its latest property in Hyderabad. The Leela has a strong pipeline of future projects. The brand celebrates each hotel through its unique location, art, culture, and cuisine with thoughtful services, celebratory rituals, and immersive experiences. The Leela Palaces, Hotels and Resorts was voted the World’s Best Hotel Brand twice in a row by Travel \+ Leisure, USA, World’s Best Awards Survey, 2020 and 2021\. In 2024, the brand has once again featured in the top 3 World’s Best Hotel Brands, after the recognition in 2023\. An epitome of true Indian luxury hospitality, The Leela is committed to providing guests with unforgettable stays in settings that capture the essence of India. The brand has a marketing alliance with US- based Preferred Hotels \& Resorts and is a member of the Global Hotel Alliance.

Why join The Leela?

• Award-Winning Brand: Join a brand that has been recognized as one of the World’s Best Hotel Brands for two consecutive years.

• Commitment to Excellence: Be part of a team that is dedicated to providing the highest standards of service and hospitality.

• Innovative Environment: Be part of a team that encourages creativity and innovation, ensuring that we stay at the forefront of luxury hospitality.

• Career Growth: Benefit from our strong pipeline of future projects and opportunities for career advancement within The Leela and our global alliances.

• Cultural Experiences: Engage with the rich cultural tapestry of India, bringing unique and authentic experiences to our discerning guests.

Position Overview

Reporting to:

Senior Vice President and Head of Marketing and Brand

Location:

The Leela Corporate Office

Responsibilities:

The Senior Manager – Social media \& Content will lead The Leela's social media strategy and content ecosystem, driving the brand's digital presence, guest engagement, and luxury storytelling across all digital platforms. The role is responsible for developing and executing a best-in-class content strategy that showcases The Leela's iconic palaces, hotels, culinary experiences, wellness offerings, cultural experiences, and guest journeys. The incumbent will oversee content planning, creative development, influencer collaborations, social media campaigns, community engagement, and performance analytics to strengthen brand awareness and drive commercial outcomes. Working closely with Brand Communications, Digital Marketing, CRM, hotel marketing teams, creative agencies, photographers, videographers, and content creators, the role will ensure a consistent and aspirational brand presence across all consumer touchpoints.

Key Responsibilities:

Social Media Strategy

• Develop and execute an integrated social media strategy aligned with The Leela's brand positioning and commercial objectives.

• Build annual and quarterly social media calendars across all hotels, restaurants, wellness, weddings, celebrations, and brand campaigns.

• Drive audience growth, engagement, and brand advocacy across Instagram, Facebook, LinkedIn, YouTube, X, Pinterest, and emerging digital platforms.

• Identify new content formats and platform innovations to strengthen brand visibility.

Content Strategy and Luxury Storytelling

• Lead the development of compelling editorial and visual content that reflects The Leela's luxury positioning and Indian hospitality heritage.
• Create content strategies across:

• Luxury travel

• Culinary experiences

• Wellness \& Spa

• Weddings \& Celebrations

• Destination storytelling

• Guest experiences

• Sustainability initiatives

• Employee stories

• Brand partnerships

• Ensure consistency in tone of voice, visual identity, and storytelling across all channels.

Creative Content Development

• Manage end-to-end content production including photography, videography, reels, short-form videos, blogs, editorial articles, and campaign assets.

• Lead content shoots in collaboration with hotels, creative agencies, production houses, photographers, and filmmakers.

• Oversee copywriting and creative development to ensure alignment with luxury brand standards. • Maintain a centralized content repository and digital asset library.

Influencer and Creator Partnerships:

• Develop and execute influencer marketing strategies to enhance brand awareness and engagement.

• Build relationships with luxury travel creators, lifestyle influencers, chefs, wellness experts, celebrities, and media personalities.

• Evaluate influencer performance, campaign effectiveness, and ROI.

• Ensure all influencer collaborations align with The Leela's premium brand positioning.

Campaign Planning and Integrated Marketing

• Partner with Brand Communications, Digital Marketing, CRM, Revenue Management, and hotel teams to develop integrated campaigns supporting:

• Hotel openings

• Seasonal campaigns

• Festivals

• Weddings

• Restaurants \& Bars

• Wellness

• Staycation offers

• Luxury experiences

• Brand partnerships

• Ensure seamless execution across owned, earned, and paid channels.

• Oversee engagement across all social media platforms.

• Develop response frameworks for guest interactions, reviews, comments, and direct messages.

• Partner with Operations and Guest Experience teams to ensure timely and appropriate responses.

• Monitor online reputation and escalate guest concerns when required.

Agency and Stakeholder Management

• Manage creative agencies, social media agencies, content creators, photographers, videographers, and freelance talent.

• Collaborate closely with hotel marketing teams to ensure consistent brand execution across all properties.

• Manage content budgets, production timelines, and campaign execution.

Qualifications \& Experience

• Bachelor’s degree in marketing, Mass Communication, Journalism, Digital Media, Advertising, Hospitality Management, English Literature, or a related discipline.

• MBA in Marketing, Digital Marketing, Brand Management, Hospitality Management, or Mass Communication from a reputed institution is preferred.

• Professional certifications in Digital Marketing, Social Media Strategy, Content Marketing, Google Analytics, Meta Blueprint, or Adobe Creative Suite will be an added advantage.

• 8–10 years of experience in social media, Digital Content, Brand Marketing, Content Strategy, or Digital Communications.

• Minimum 3–5 years in a leadership role managing content strategy and social media for luxury hospitality, travel, luxury retail, lifestyle, or premium consumer brands.

• Proven experience leading integrated content campaigns, influencer marketing programmes, and multi-platform social media strategies.

• Social Media Strategy \& Planning

• Luxury Brand Storytelling

• Editorial \& Content Strategy

• Influencer \& Creator Marketing

• Content Production Management