Social Media Content Manager - Multi-Brand

ABOUT THE ROLE

We're looking for a sharp, self-directed social media content manager who can juggle multiple brand voices without dropping a beat. Your north star is revenue - you'll use content and community to move product, both on-platform and off. You'll own the full loop: create, publish, engage, and convert, while building and managing influencer relationships that extend reach and credibility across brands.

This is a high-ownership role on a lean team. You'll work closely with leadership and have real visibility into brand strategy. If you can manage chaos, think in funnels, and genuinely enjoy being in the comments - we want to hear from you.

WHAT YOU'LL OWN

Content Creation \& Publishing

• Develop and execute content strategies for 5\+ brands simultaneously, each with a distinct voice and audience
• Produce short-form video, static, carousel, and story content across Instagram, TikTok, YouTube Shorts, Facebook, and other relevant platforms
• Write copy that converts - product CTAs, link-in-bio funnels, and caption hooks that stop the scroll
• Build and optimize sales-driving content formats: shoppable posts, swipe-up flows, TikTok Shop listings, and direct response content designed to move product
• Maintain brand-consistent aesthetics, tone, and messaging across all accounts
• Manage content calendars and scheduling across all active brands

Engagement \& Community

• Monitor and respond to comments, DMs, and mentions across all brand accounts daily
• Identify and act on high-intent interactions - someone asking "where can I buy this?" is a conversion opportunity, not just a comment
• Foster brand loyalty through consistent, on-brand engagement that drives repeat interaction
• Track trending sounds, formats, and conversations relevant to each brand's niche
• Surface audience insights and content-market fit signals to leadership

Influencer Outreach \& Management

• Identify, vet, and recruit influencers and UGC creators aligned to each brand's target audience and sales goals
• Negotiate rates, deliverables, and timelines; manage contracts and briefs
• Brief creators on product messaging, CTAs, and brand standards - and hold them to it
• Track influencer performance against sales and engagement KPIs; optimize the roster continuously
• Build and maintain an active, tiered influencer database (nano through macro) across relevant niches
• Coordinate affiliate codes and commission structures to tie influencer activity directly to revenue

WHAT WE'RE LOOKING FOR

Must-Haves:

• 3\+ years managing social media for multiple brands or clients simultaneously
• Proven track record of content that drove measurable sales - on-platform (TikTok Shop, Instagram checkout) or off (Shopify, Amazon, retail)
• Hands-on influencer sourcing, outreach, and management experience - not just coordination
• Strong short-form video instincts: you understand hooks, pacing, and what makes people buy
• Comfortable context-switching across brands with completely different voices and audiences
• Data-literate: you know your KPIs and can clearly report on what's working and what isn't

Nice-to-Haves:

• Experience with e-commerce brands (Amazon, Shopify DTC, or CPG)
• Familiarity with affiliate platforms (LTK, ShareASale, Amazon Associates)
• Comfort with AI content tools (image gen, voiceover, caption assist)
• Experience managing pet, lifestyle, home, or wellness brand verticals
• Ability to work with minimal oversight in a fast-moving, small-team environment

HOW WE MEASURE SUCCESS

• Revenue attributed to social content (on-platform and off)
• Follower growth, reach, and engagement rate across all managed brands
• Influencer-driven clicks, conversions, and return on spend

Pay: $50,000\.00 - $60,000\.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person