Senior Product Manager

Position Description

The Senior Product Manager at CharacterStrong owns the successful development, delivery, and performance of specific product domains within CharacterStrong’s digital platform.

Working under the strategic direction of the Senior Director of Product Management, this role leads discovery, product definition, delivery, and supports cross-functional GTM efforts for key initiatives within the established roadmap. The Senior Product Manager ensures that products deliver measurable value for educators and students while aligning with CharacterStrong’s mission and business objectives.

This role partners closely with Engineering, UX/UI Design, Project Management, and other cross-functional partners to guide initiatives through the full product lifecycle: discovery, design, development, launch, and iteration.

The Senior Product Manager also plays a key role in modernizing the development lifecycle through AI-assisted product practices, helping squads accelerate development, improve requirements clarity, and increase product insight through data and automation.

CharacterStrong's Background \& Mission

CharacterStrong, a FullBloom Company, is a fast-paced, tech education company that makes PreK-12 digital, social-emotional learning curricula and offers professional learning opportunities to support schools with implementation. There’s currently a team of more than 130 full-time employees and over 40 contractors and interns collaborating to bring this work to life. Our mission is to create a more loving world by equipping educators with tools to teach the critical social, emotional, and character skills necessary to foster a more empathetic, connected, and generous world. In less than 10 years, our aim is to have reached 50 million students and over 2 million educators. We were ranked by INC. as the 449th fastest-growing private company in the country.

At CharacterStrong, you will have the opportunity to positively impact education, both in the United States and internationally. CharacterStrong employees offer their innovation, dedication to excellence, and compassion to help produce transformational curricula and professional learning for educators.

CharacterStrong’s Company Values \& Norms

• We Produce Excellence - Producing timely, quality results and consistently asking the question, “How can we make this 1% better?”
• We Take Full Ownership - Taking the initiative to drive work forward, demonstrating responsibility when things do not go according to plan, and proactively closing identified gaps.
• We Practice Kindness - Exercising inclusion, care, and empathy with others, balancing honesty with compassion, and cultivating the well-being of self and others.
• We Problem-Solve - Identifying issues, analyzing for understanding, and taking action to implement the best possible solution.

Product Manager Responsibilities

Product Ownership

• Own the success of assigned product domains within the CharacterStrong platform.
• Collaborate within the iron triangle (Product, UX, Engineering) to create solutions and deliver outcomes.
• Translate roadmap priorities into clear product initiatives and execution plans.
• Define product requirements, user stories, and acceptance criteria that guide development teams.
• Maintain a prioritized backlog aligned with customer value and delivery capacity.

Product Discovery

• Conduct continuous discovery in partnership with UX and User Research.
• Engage educators, district leaders, and internal stakeholders to uncover needs and pain points.
• Translate insights into validated solutions and actionable product requirements.

Initiative Leadership

• Lead initiatives from concept through launch and iteration.
• Partner with Engineering, UX, and Project Management to ensure clarity, alignment, and execution.
• Monitor delivery progress and adjust scope or priorities as needed to achieve outcomes.

AI-Enabled Software Development Lifecycle

• Leverage AI tools, in partnership with Product Leadership, to improve product development workflows, including:

+ requirements generation

+ backlog refinement

+ documentation and knowledge management

+ data analysis and product insights

Data-Driven Product Decisions

• Deeply understand product performance using engagement, adoption, and outcome metrics.
• Alongside our Director of Experience, analyze user behavior and feedback to inform product improvements.
• Support experimentation and iterative improvement through feature testing and analytics.

Cross-Functional Collaboration

• Partner with Customer Success, Sales, Marketing, and Enablement to support GTM readiness and drive adoption.
• Contribute product expertise to implementation planning and feature launches.
• Communicate product progress, outcomes, and insights across the organization.

Other Duties

• Performs other duties as assigned.

Technical Qualifications (Preferred)

EdTech Platform Experience

• Familiarity with K–12 technology ecosystems, including:

+ Student Information Systems (SIS)

+ Learning Management Systems (Canvas, Google Classroom)

+ Rostering systems (Clever, ClassLink)

Platform \& Integration Experience

• Experience working with API-driven platforms and technical integrations.
• Ability to collaborate with engineering teams on solution design and technical tradeoffs.

AI \& Modern Product Development

• Experience leveraging AI-enabled development tools (e.g., GitHub Copilot, LLM-based documentation or analytics tools).
• Understanding of how AI can support product discovery, experimentation, and product intelligence.

Product Analytics

• Experience with product analytics platforms (e.g. Pendo, Amplitude, etc.)
• Familiarity with data pipelines including ETLs, data schemas, SQL, and data warehousing.

Required Qualifications

• 6–8\+ years of software product management experience, preferably within EdTech or SaaS platforms.
• Experience owning product initiatives, end-to-end, in agile environments.
• Demonstrated ability to translate customer insights and data into prioritized, successful product features.
• Proven ability to collaborate across engineering, UX, and business teams.
• Expertise in requirements gathering, backlog management, ticket triage, and roadmap alignment.
• Experience leading multiple squads, balancing new initiatives with ongoing priorities.
• Excellent written and verbal communication skills, with the ability to present to diverse audiences.
• Demonstrated use of AI tools across key stages of the SDLC.
• Ability to analyze user feedback and data, identify patterns, and translate insights into prioritized, impactful product improvements.
• Strong empathy for K-12 users and demonstrated skill in active listening during interviews to uncover pain points and improvement opportunities.
• Operates effectively in iterative environments, balancing long-term vision with evolving user and business needs.

Benefits Package

• Laptop computer and other needed equipment
• Education \& Tuition Reimbursement up to $1,000 annually
• 401k Savings Plan with employer match
• Medical, Dental, \& Vision Insurance
• Life, AD\&D, and Disability Insurance
• Employee Assistance Program, Mental Health Support, and Well-Being Programs
• 3 weeks Company-Paid Parental Leave
• Flexible Time Off, 6 Paid Sick Days, 11 Paid Company Holidays

CharacterStrong views diversity and the unique ways team members establish connections with our student and educator populations as an asset. Our goal is to ensure we have a team at CharacterStrong which reflects the diverse student population we serve.

*CharacterStrong is an equal opportunity employer. We provide for fair treatment of all employees based on merit. In accordance with applicable law, race, color, creed, ancestry, national origin, citizenship, sex or gender (including pregnancy, childbirth, and pregnancy-related conditions, sexual orientation, gender identity or expression, and transgender status), marital status, religion, age, disability, genetic information (including testing and characteristics), service in the military, or any other characteristic protected by applicable federal, state or local law does not affect employment opportunities or practices such as hiring, promotion, development opportunities, pay, or benefits. CharacterStrong complies with all applicable federal, state, and local labor laws.

Learn more about us at CharacterStrong.com!*