Email Marketing Specialist

Email Marketing Specialist

Department:

Operations – Marketing \& Communications

Supervisor:

Associate Director, Marketing

Status:

Non-Exempt, Full-Time

Location:

Remote

Supervisory Responsibilities:

None

Travel:

0-1x/per Year

Rate of Pay/Pay Range:

$33\.65-$40\.38/hour

EEO:

Administrative Support Workers

Position Summary:

The Email Marketing Specialist is responsible for optimizing how patients and practitioners engage with IFM by managing end-to-end email campaigns, databases, and newsletters. This role leverages content-driven messaging and intuitive targeting to nurture audiences and drive engagement. Additionally, the specialist ensures data integrity, platform integrations, and strict compliance with evolving privacy regulations, mailbox provider requirements, and analytics frameworks.

Primary Responsibilities:

• Create email templates for single sends, automated emails and workflow processes for courses, membership, certification, partnerships, and other IFM programs using Hubspot; implement HTML code when needed.
• Track, analyze and report on the email channel’s performance.
• Test and ensure email readability and compatibility on a variety of devices, mobile and desktop, and email clients (Gmail, Outlook, etc.)
• Maintain authentication protocols including SPF, DKIM, DMARC, and domain alignment across email programs.
• Maintain and update the email communication calendar, collaborate with other departments to plan.
• Ensure compliance with global and domestic email and data privacy regulations, including CAN-SPAM, GDPR, and emerging state-level privacy laws, in partnership with Legal and IT as needed.
• Collaborate with stakeholders to schedule content promotion and build layouts, including graphics, for weekly newsletter across target audiences.
• Apply dynamic content and personalization logic within newsletters based on subscriber attributes and behaviors.
• Ensure accurate email tracking and attribution across analytics platforms, including GA4, by managing UTM standards, event tracking, and data handoff requirements.
• Monitor discrepancies between email platform metrics and downstream analytics and recommend corrective actions.

What We’re Looking For:

• Associate’s Degree in Marketing, Communications, PR, Business, or related field, or equivalent experience required.
• 3\+ years’ experience with email marketing, including deliverability management, compliance standards, marketing automation, email template styling and coding, HTML, lead nurturing, and web analytics.
• Highly analytical and able to derive meaning from data through A/B testing and email optimization.
• Familiarity with GA4 event-based measurement and email attribution best practices.
• Ability to translate evolving platform and technical requirements into operational email practices.
• Working knowledge of email authentication, sender reputation, and inbox placement concepts.
• Experience collaborating cross-functionally with Data, IT, and Legal stakeholders.
• Produce or conceptualize elements of innovation, utility, and imagination towards project improvement, insight, or reflection.
• Strives to uphold IFM’s Core Employee Values to build a culture of trust and respect.
• Attention to Detail: Ability to be detail oriented and devote focus and a critical lens to produce high-quality work.
• Customer Focus: Demonstrated ability to relate to, anticipate, and communicate the customer’s perspective in consideration of decisions impacting IFM’s products or service levels to customers and clients.
• Communication: Excellent writer and communicator (in both written and verbal form) with an eye for consistency and ability to share complex information in a concise and easy to comprehend format.
• Collaboration: Works with colleagues to overcome obstacles and effectively share information to complete tasks or achieve a goal.
• Accountability \& Execution: Ability to work independently and meet deadlines; ability to plan, prioritize, and focus on critical issues and see work through completion.
• Organizational Excellence: Demonstrated experience leading, taking initiative, ownership, and accountability for projects; able to react quickly with a strong sense of urgency. Understands and applies effective organizational techniques to stay focused, demonstrate efficiency in work and allocate/request appropriate resources when needed.
• Teamwork: Ability to collaborate with teams on communication processes, goals, schedules, and outcomes. Demonstrated ability to build and maintain positive relationships and actively contributes as a member of working teams to achieve results. Embodies the employee values to build, motivate and maintain healthy and functional teams.
• Technical: Must have demonstrated expertise with MS Office Suite, Marketing Automation software (HubSpot strongly preferred), (MS Dynamics CRM), Adobe Creative Suite (preferred) or expertise in other digital graphics applications; willingness and ability to adapt to and learn new technologies and software.

What’s In It for You?

• National healthcare plan coverage offered!
• National dental and vision plans!
• Paid employee life and disability insurance!
• Paid employee assistance program!
• Two weeks’ vacation and two weeks’ sick leave accrued annually for new employees!
• Monthly work-from-home stipend!
• 401(k) with generous contribution!
• 14 paid holidays annually!
• Meeting-free Tuesday afternoons!
• Department budgeted job skills training!
• Complimentary registration to IFM’s educational programs!

Get to Know Us!

The team at IFM is changing the way medicine is practiced and transforming the health (and lives) of

millions of people around the world. Every single day, our teammates impact the quality of patient care through their unique roles that support the mission of our organization!

Interview Process

1. You see this job posting, it piques your interest, and you complete the IFM Application for Employment.
2. Upon review of your resume, a member of the HR Department will reach out to schedule a phone screen with qualified applicants. If you are not selected, it is because we received more qualified applicants for the open role, and you will be notified of our decision.

Thank you for considering our open role!

Equal Employment Opportunity

The Institute for Functional Medicine, IFM, is a federal government contractor and an Equal Opportunity Employer. IFM invites all applicants to apply regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and/or veteran status. As such, IFM invites you to voluntarily self-identify as a qualified individual, if applicable using the Voluntary EEO Form.

At IFM we consider all applicants with a wide range of experiences and backgrounds that are relevant and applicable to the role. Our highly collaborative culture is grounded in a commitment to ensure respectful and positive working relationships where every team member has a sense of belonging.

If you need accommodations during the interview process, please inform the Human Resources representative as soon as possible. IFM will make every effort to provide reasonable accommodation(s) during the interview and hiring process.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin. Completion of this information is voluntary and as such, adverse action will not be taken should you decide not to self-identify. The information you submit will be kept confidential.

Applicants Rights under Federal Employment Laws

FMLA:

https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/fmlaen.pdf

EEO:

https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf

EPPA

: https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppac.pdf