Search Engine Optimization Manager

SEO Manager

RESPONSIBILITIES

Google Business Profile \& Local Listings

• Own and optimize GBPs across all locations: categories, attributes, photos, hours, posts, and Q\&A

• Monitor and respond to reviews; audit and resolve duplicate listings, suspensions, and edits

• Manage listings across Bing Places, Apple Maps, and key directories; maintain NAP consistency via citation tools (Yext, BrightLocal, or similar)

Rankings \& On-Page SEO

• Develop and execute Map Pack ranking strategies across all markets; track rankings by location and keyword cluster

• Audit and optimize location landing pages: local keyword targeting, LocalBusiness schema, page speed, and mobile UX

• Conduct keyword research to capture high-intent local queries; build scalable location page templates

• Collaborate with web/dev teams to implement technical SEO fixes and structured data

Review Strategy \& Reputation

• Build proactive review generation workflows in partnership with operations and customer success teams

• Monitor sentiment trends across locations and surface insights to leadership

AI Search \& AEO/GEO

• Optimize content and structured data for visibility in AI-generated results: Google AI Overviews, ChatGPT Search, Perplexity, and Bing Copilot

• Monitor brand citation accuracy across AI search surfaces; adapt content strategy as local intent queries evolve

Reporting \& Collaboration

• Track and report on local SEO KPIs: Map Pack positions, GBP engagement, location page traffic, review growth, and lead attribution

• Partner with marketing, content, and operations teams; lead SEO onboarding for new location launches

QUALIFICATIONS

Required

• 5\+ years of hands-on organic and local SEO experience with a track record of improving Map Pack rankings and driving local lead growth

• Direct experience managing 10\+ Google Business Profiles simultaneously

• Deep understanding of local ranking factors: proximity, prominence, relevance, and review signals

• Proficiency with local SEO and rank tracking tools (BrightLocal, Local Falcon, Whitespark, Semrush Local, or equivalent)

• Experience with citation management platforms and on-page/technical SEO fundamentals including LocalBusiness schema

• Comfortable in Google Search Console and GA4; able to build and communicate performance reports

• Home services or similar vertical experience

Nice to Have

• Familiarity with AI search (Google AI Overviews, ChatGPT Search, Perplexity) and AEO/GEO optimization

• Experience launching SEO programs for new locations from scratch

• Background in industries with strong local intent: home services, healthcare, legal, retail, or franchises

• Basic HTML and comfort communicating technical requirements to developers