Marketing Manager, Demand Generation

The Role

FrankieOne is scaling. We serve 250\+ customers across 46 countries, and the marketing function is entering its next phase. The strategy, channels, and systems are in place and producing results.

What we’re missing is a dedicated field marketing capability.

This is a hands-on demand generation role. You’ll plan and execute ABM programs targeting priority accounts and verticals, using events as a primary channel to engage them—customer forums, industry conferences, webinars, and quarterly vertical events.

You’ll be on the ground making it happen across ANZ and emerging markets, while managing campaign execution and reporting in HubSpot.

What You'll Do

Account-Based Marketing (ABM)

• Plan and execute ABM programs targeting priority accounts and verticals, aligned to sales focus areas.
• Build target account lists in partnership with Sales, using tools such as Lusha and HubSpot.
• Create account-specific content and sequences, and track pipeline impact.

Field Marketing \& Events

• Own the end-to-end planning, execution, and follow-up of FrankieOne’s event program, including:
• Customer forums (Sydney and Melbourne)
• Webinars
• Industry conferences (e.g. Intersekt)
• Partner events
• Deliver dedicated quarterly events supporting FrankieOne’s vertical go-to-market strategy, working with Sales to ensure each event is targeted and commercially valuable.
• Coordinate with Sales and Customer Success to curate attendee lists, manage logistics, and ensure every event delivers measurable pipeline outcomes.
• Build repeatable event playbooks so the program scales effectively.

Campaign Operations \& Reporting

• Execute and track campaigns in HubSpot across email, content, and webinars.
• Own campaign-level reporting on engagement, conversion, and pipeline contribution.
• Work with RevOps to ensure clean data and proper attribution.

Sales Enablement

• Support the Sales team with event collateral, ABM assets, and post-event follow-up coordination.
• Maintain and update marketing assets using Claude and existing brand templates.

What You Bring

• 3–5 years of B2B marketing experience, ideally within SaaS, fintech, or regulated industries.
• Proven experience planning and executing ABM and demand generation programs targeting named accounts and verticals.
• Strong track record delivering field marketing programs, including events, conferences, customer roundtables, and webinars.
• Strong working knowledge of HubSpot (or a comparable marketing automation platform) for campaign execution, workflows, and reporting.
• Comfort working with marketing data—you can pull reports, interpret results, and adjust your approach accordingly.
• Excellent project management skills, with the ability to run multiple events and campaigns simultaneously without dropping the ball.
• Strong stakeholder management skills. You’ll work closely with Marketing, Sales, Customer Success, and external partners.
• A bias toward action. You’re the person who makes things happen, not the person who waits to be told.

Nice to Have

• Experience in identity verification, compliance, AML/KYC, or financial services.
• Experience supporting ABM or vertical-specific marketing programs.
• Familiarity with LinkedIn, Google Analytics, and Search Console.
• Experience working in a scaling environment where you’ve had to build processes while continuing to deliver results.