Brand Creative Director

About Booking.com

Established in 1996 in Amsterdam, Booking.com has grown from a small Dutch start-up to one of the largest ecommerce companies in the world. Booking.com is the largest business within Booking Holdings (NASDAQ: BKNG) and accounts for the vast majority of Booking Holdings’ total revenue. Booking Holdings is a leading Fortune 500 e-commerce conglomerate with a market cap of roughly $166 billion (2025). Booking.com currently employs approximately 13,000 employees in 140 offices in 70 countries worldwide.

With a mission to make it easier for everyone to experience the world, Booking.com invests in digital technology that helps take the friction out of travel. Booking.com connects travelers with the world’s largest selection of incredible places to stay, including everything from apartments, vacation homes, and family-run B\&Bs to 5-star luxury resorts and even tree houses. The Booking.com website and mobile apps are available in over 44 languages, offer more than 28M total reported listings, and cover over 174,000 destinations in 229 countries worldwide. Offering 30 different types of places to stay, including homes, apartments, B\&Bs, hostels, farm stays, bungalows, even boats, igloos, and treehouses. So whether travelling for business or leisure, customers can instantly book their ideal accommodation quickly and easily, without booking fees and backed up by its promise to price match. Via the customer experience team, customers can reach Booking.com 24/7 for assistance and support in over 44 languages, any time of the day or night.

At Booking.com, we are all involved in making hundreds of decisions every day. The decisions we make are a reflection of our Values - they reflect what is important to us, both as individuals and as an organisation.

When Values are made explicit, they provide clarity on what “good” looks like. And when they are shared, they build unity in a group. They build culture.

• Think customer first. We obsess about adding value for our customers - guests, partners, colleagues - to make it easier for everyone to experience the world.
• Own it. We deliver on our promises, make informed decisions and prioritize to get the important things done today.
• Learn forever. We are resilient, take time to reflect, and seek to learn – from colleagues, from the outside world and from our failures.
• Succeed together. We celebrate team success, through making connections, building trust and valuing the diverse perspectives of others.
• Do the right thing. We get the right results the right way. For each other, our communities and the world around us.

Profile

Booking.com is one of the world's most recognised travel brands, operating at scale across more than 220 countries. As Director, Brand Creative, you will define and direct the global creative vision for the brand, in order to build a cohesive, distinctive, and emotionally resonant brand marketing ecosystem that drives customer equity and business impact.

This is a leadership role with full creative ownership across Brand Advertising, Social Content, and Brand Studio. You will be building the frameworks that enable a 21-person team to produce world-class work at pace, while partnering with brand strategy, media, regional teams, and global agencies. The role reports directly to our Senior Director of Brand.

The right person for this role combines exceptional creative instinct with strategic clarity and strong leadership.

Responsibilities:

Creative Vision \& Brand Standards

• Own and articulate a clear, differentiated creative vision for Booking.com that is emotionally resonant, brand-right, and relevant across cultures, channels, and audiences.
• Establish and govern global creative standards that make the brand more consistent, recognisable, and effective, ensuring every output reflects the brand's character and strategic intent.
• Translate brand positioning and audience insight into campaign platforms, creative territories, and channel-ready executions that work across B2C and B2B contexts.
• Set the creative benchmark across social, film, design, digital, experiential, and integrated campaign work, raising the bar across all formats and touchpoints.

Creative Systems \& Governance

• Build simple creative systems and governance that connect concepting, storytelling, design, film, social and integrated campaign development into one cohesive brand experience.
• Build operating models for internal brand studio, regional activations, and channel executions, establishing shared strategic principles, standards, and ways of working that enable speed without sacrificing quality.
• Develop lightweight creative governance that empowers teams and agencies to make better creative decisions independently.
• Ensure global execution is always tailored for market-level relevance.

Team Leadership \& Creative Culture

• Lead, develop, and inspire a team of 21 across Brand Advertising, Social Content, and Brand Studio, including 4 direct reports.
• Build a creative culture grounded in craft, curiosity, and accountability.
• Coach and develop creative talent at all levels, setting clear expectations, giving actionable feedback, and creating the conditions for people to do their best work.
• Integrate AI, generative AI, and emerging production tools into the team's ways of working as a genuine enabler of quality, speed, and creative ambition.

Strategic Partnership \& Stakeholder Influence

• Partner with Brand Strategy, Media, Social, B2B Marketing, and regional teams to ensure creative and strategy are always pulling in the same direction.
• Build strong, trusted relationships with external agency partners, providing clear creative direction, high-quality briefs, and actionable feedback that moves work forward.
• Communicate creative decisions in brand, customer, and commercial terms, enabling senior stakeholders to understand the strategic rationale behind creative choices, not just the aesthetic ones.
• Operate as a persuasive creative voice, influencing decisions on brand direction, investment, and creative standards across the organisation.

Brand \& Business Impact

• Connect creative choices explicitly to the value they drive, including brand distinctiveness, customer relevance, preference, and long-term brand equity.
• Ensure all creative work is customer-relevant, strategically grounded, and clearly linked to brand and business objectives.
• Contribute to the measurement and evaluation of creative effectiveness, building a culture where creative ambition and commercial rigour go hand in hand.

Ideal Experience \& Skills:

• 12\+ years in senior creative leadership, with experience on both brand and agency sides considered an asset.
• Proven track record leading multidisciplinary creative teams, including brand advertising, social content, design, and film, with clarity, pace, and accountability.
• Senior creative leadership experience at a global digital consumer brand, ideally with strong B2C credentials and exposure to B2B audiences.
• Experience building and governing creative systems, brand standards, and operating models at scale — connecting global strategy to market-level execution.
• A strong portfolio spanning social, traditional advertising, film, design, digital, experiential, sponsorship, and integrated campaign work.
• Exceptional creative judgement, the ability to evaluate, direct, and elevate work across formats, channels, and markets.
• Deep understanding of how creative work builds brand equity, drives customer preference, and delivers commercial value across B2C and B2B audiences.
• Ability to translate brand strategy and audience insight into clear creative direction and campaign platforms, bridging the gap between strategic ambition and creative execution.
• Strong stakeholder influence at senior level, with the ability to frame creative decisions in brand, customer, and business terms.
• Practical, working knowledge of AI and generative AI tools applied to creative production — and the ability to bring a team along in adopting them meaningfully.
• Excellent communication skills.

Pre-Employment Screening

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.