Brand Manager

Responsibilities

Key Responsibilities

• Define and implement the consumer branding strategy for Adani Airports, spanning digital, experiential, and physical touchpoints.
• Build brand equity by creating positive passenger experiences at every customer journey stage.
• Oversee digital presence (social media, websites, mobile apps) to enhance consumer engagement.
• Drive experiential branding at airports: lounges, check-in areas, cultural activations, and ambience.
• Partner with agencies for creative execution while keeping internal teams lean.
• Establish metrics for consumer sentiment, NPS, and brand health tracking across airports.
• Act as the internal brand evangelist, influencing Aero Ops, Commercial, and Real Estate teams to align with the consumer branding agenda.
• Present consumer brand performance dashboards to the CEO and leadership.

Key Requirements

• 12–15 years of experience in Consumer/Experiential Branding, Marketing, or Customer Experience in aviation, retail, hospitality, or lifestyle sectors.
• Strong track record in creating customer-centric brand activations.
• Deep understanding of consumer insights, perception tracking, and brand-building frameworks.
• Experience in managing agencies (creative, digital, experiential).
• Strong digital fluency and understanding of integrated marketing campaigns.

KPIs

• Improvement in Brand Perception Index and passenger NPS.
• Passenger satisfaction scores at key airport touchpoints.
• Social media reach, engagement, and sentiment analysis trends.
• Number and quality of experiential activations executed.
• % improvement in long-term brand equity metrics for Adani Airports.

Organization

• Lead Consumer Branding (Airports)

+ Digital \& Content Lead

+ Experiential \& Events Lead

+ Execution via agencies

Qualifications

Education Qualification

• Bachelor's degree in Marketing, Business Administration, or related field
• Master's degree in Marketing or Business Administration preferred

Certification required

• Professional certification in Brand Management or Marketing Strategy is a plus