Brand Manager

About Us

Honey Mama’s is the Portland, Oregon-based maker of delicious, refrigerated truffle bars!

Founded by Christy Goldsby at the Portland Farmers Market in 2013, Honey Mama’s is now available in over 7,000 stores across the country. We have grown to become one of the fastest selling, top-ranked brands in our category. The brand has garnered national press recognition as a cult-favorite in

Bon Appetit, Forbes, Refinery29, Healthline, Men’s Health, Food \& Wine,

and more.

Honey Mama’s is beloved for its one-of-a-kind texture, often compared to brownie batter, chocolate truffles, or fudge – the real treat is discovering each bar is made from only a limited number of nutrient-rich whole food ingredients. Our mission is to further the food-as-medicine movement by giving you a uniquely memorable indulgent experience that contributes simultaneously to health and vitality.

About the Role

The Brand Manager is responsible for driving the overall health and growth of the Honey Mama's brand across retail, digital, and consumer touchpoints. This role develops and executes brand strategies, marketing campaigns, product launches, and promotional initiatives that increase brand awareness, consumer engagement, and sales.

This position works cross-functionally with Sales, Product, Operations, Creative, Finance, and external agency partners to ensure consistent brand execution and support company growth objectives.

The ideal candidate is both strategic and hands-on and comfortable building long-term brand plans while also jumping into day-to-day execution. They thrive in a fast-paced, entrepreneurial environment where priorities evolve and flexibility is essential.

Key Responsibilities

Brand Strategy \& Management

• Support the development and execution of annual brand marketing plans aligned with company goals.
• Manage and support the overall brand positioning, messaging, and visual consistency across all channels.
• Identify opportunities to strengthen brand awareness, household penetration, and consumer loyalty.
• Monitor competitive activity, industry trends, and emerging consumer insights.
• Use consumer research and market data to inform strategic recommendations.
• Support and inform digital marketing as needed
• Any other duties as assigned

Marketing Campaigns

• Lead the planning and execution of integrated marketing campaigns across digital, retail, social media, PR, influencer, and experiential channels.
• Develop campaign briefs and collaborate with internal and external creative partners.
• Measure campaign effectiveness and recommend optimizations based on performance data.
• Support seasonal campaigns, new product launches, and promotional initiatives.

Product Launches

• Partner with Operations and Sales to bring new products to market.
• Coordinate launch timelines, messaging, packaging support, retail assets, and promotional plans.
• Ensure successful execution from concept through commercialization.

Retail \& Sales Support

• Develop sales support materials including presentations, sell sheets, promotional materials, and retailer marketing assets.
• Partner with the Sales team on retail activation opportunities and customer-specific marketing initiatives.
• Support trade shows, sampling events, and customer presentations as needed.

Budget \& Performance Management

• Assist in developing and managing the annual marketing budget.
• Track marketing spend and campaign performance.
• Analyze sales trends, syndicated data, and campaign metrics to provide actionable insights.

Cross-Functional Collaboration

• Serve as the primary marketing partner for cross-functional initiatives.
• Collaborate closely with Sales, Product, Operations, Finance, and Leadership.
• Manage relationships with agencies, freelancers, photographers, and other vendors.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5\+ years of experience in brand management, consumer marketing, or product marketing.
• Experience within consumer packaged goods (CPG), food and beverage, or natural products strongly preferred.
• Strong understanding of brand strategy and integrated marketing.
• Experience managing marketing campaigns from concept through execution.
• Familiarity with consumer insights, syndicated data (SPINS, Nielsen, Circana, or similar), and performance analytics.
• Excellent project management and organizational skills.
• Strong written and verbal communication skills.
• Ability to manage multiple priorities while maintaining attention to detail.
• Proficiency with Microsoft Office and marketing analytics platforms.

What Makes Someone Successful in This Role

• Thinks strategically while enjoying hands-on execution.
• Comfortable making decisions in a fast-changing environment.
• Naturally collaborative and able to build strong relationships across departments.
• Creative problem solver who embraces change and new challenges.
• Curious, data-driven, and always looking for opportunities to improve.