Brand & Marketing Manager

Location:

Paddington, London

Reports to:

Head of Marketing

Employment Type:

Full-time

About the Role

We're seeking an ambitious and strategic Marketing Manager to join our team and drive marketing excellence across our two jewellery brands. This is a hands-on role perfect for someone who thrives in the luxury accessories space and wants to make a real impact in a fast-paced business.

You'll be the person who takes a product from photoshoot to launch, writes the brief that converts, and digs into the data to do it all better next time. You'll have autonomy, visibility across the business, and the opportunity to shape how we show up in a competitive market.

You'll take ownership of the complete product launch cycle, lead creative marketing activations, manage our email planner.

Key Responsibilities

Product Launches \& Campaign Management

• Manage roduct launch process from photography and asset creation, before handing it to our Ecommerce team
• Develop campaign plans with strong messaging that resonates with our customer base
• Create and execute innovative marketing activations around product launches and key retail moments
• Coordinate with cross-functional teams to ensure seamless execution and on-time delivery

Email \& Digital Marketing

• Own and develop our email marketing calendar with detailed, commercially-driven briefs
• Champion email testing roadmap in collaboration with Ecommerce team
• Lead photoshoot planning, briefing, and execution

Retail Marketing \& Partnerships

• Manage day-to-day communications with PR agencies
• Build and maintain partnerships with brands and influencers
• Oversee influencer gifting strategy and relationship management

Analysis \& Team Leadership

• Analyse marketing performance data including sales, engagement, and customer insights
• Provide end-of-campaign reporting with actionable insights that inform future strategy
• Work closely with Trade team to understand product performance and feature top sellers across all channels
• Oversee and mentor Content \& Social Associate, developing strong management skills

What We're Looking For

Essential Experience

• 5-7 years in marketing

within jewellery, accessories, fashion, or lifestyle brands (luxury or contemporary)

• Campaign planning from scratch
• You've developed multi-channel campaigns with strong messaging that drives measurable results
• Retail marketing execution
• Experience planning and delivering events, pop-ups, or experiential activations that create buzz
• Email marketing ownership
• Track record of building testing roadmaps and improving performance metrics (CTR, conversion)
• Product launch management
• You've led products from concept to market, coordinating cross-functional teams
• Photoshoot experience
• Comfortable leading creative briefs and managing shoot execution
• Commercial mindset
• You connect dots between creative decisions and business impact; you understand margin, conversion, AOV
• Data fluency
• Can analyse campaign performance, identify insights, and translate them into action
• Emerging people management
• Ready to develop your leadership skills by managing and coaching a direct report

Skills \& Attributes

• Test \& Learn Mindset
• Natural curiosity about what drives performance; eager to experiment and iterate based on data
• Strong Commercial Acumen
• Ability to connect creative ideas directly to revenue impact and ROI
• Solutions-Focused \& Entrepreneurial
• Hands-on approach, comfortable rolling up sleeves to get things done
• Cross-Functional Collaboration
• Skilled at influencing and gaining buy-in from teams across the business
• Exceptional Project Management
• Can manage multiple launches and campaigns simultaneously without dropping balls
• Confident Communicator
• Articulate briefs clearly to internal teams, agencies, and external partners
• Detail-Obsessed
• Nothing gets past you; quality control is second nature
• Agile \& Adaptable
• Thrive in fast-paced environments where priorities can shift quickly
• Brand-Focused with Customer Obsession
• Understand how to balance brand storytelling with customer needs

What Makes You Stand Out

Beyond the checklist, here's what we're really looking for:

You're naturally entrepreneurial.

You don't wait to be told what to do - you see opportunities and take initiative. If something's not working, you fix it. If there's a gap, you fill it.

You think like a customer.

You understand the jewellery customer journey, from discovery through to purchase and beyond. You know what makes them click, what makes them convert, and what keeps them coming back.

You're obsessed with the details.

From copy on a CTA button to the lighting in an event space, you know that the small things create the big experiences.

You want to grow.

This role offers genuine progression - both in scope (as the brands grow) and in leadership (as you develop your management skills). You're hungry for it.

You love the product.

Whether it's understanding gemstone cuts, appreciating craftsmanship, or staying on top of jewellery trends—you genuinely care about what we're selling.

What Success Looks Like

• All product launches executed flawlessly and on schedule
• Measurable improvement in email marketing KPIs (CTR, conversion rates)
• Successful delivery of brand \& retail marketing campaigns within budget, driving increased traffic and engagement
• Strong end-of-campaign insights that inform future marketing strategy
• Effective management and development of direct report
• Consistent application of commercial insights across all marketing channels

How to Apply

Please send your CV and a brief cover letter explaining why you're perfect for this role to [email protected].

Owing to the volume of applications, only shortlisted candidates will be contacted.

We'd love to hear about:

• Your experience in jewellery/luxury accessories marketing
• A campaign you're particularly proud of and why
• Your approach to balancing creativity with commercial performance