Brand Partnerships Manager, Reality Labs

Meta is seeking a Brand Partnerships Manager to support the Reality Labs Marketing division. In this role, you will maximize existing brand partnerships and unlock new strategic bets in service of Reality Labs Marketing portfolio goals. You will champion strategic partner enablement by working seamlessly across the broader Meta ecosystem to directly accelerate our objectives and elevate our product portfolio. Additionally, you will spearhead AI transformation and operational efficiency by implementing AI tools to optimize partnership workflows and drive measurable business outcomes.

Brand Partnerships Manager, Reality Labs Responsibilities:

• Enable Strategic Partnerships: Maximize internal and external relationships across the Meta ecosystem to secure and execute high-impact partnerships in service of Reality Labs marketing goals
• Develop Co-Marketing Strategies: Build and manage a portfolio of brand partnerships, translating Reality Labs marketing objectives into customized, integrated co-marketing campaigns that drive product awareness and adoption
• Identify Growth Opportunities: Evaluate and pursue new strategic partnership bets, presenting data-driven recommendations to leadership to secure alignment and resources
• Drive AI Transformation: Lead the implementation and integration of AI-native tools to streamline partnership workflows, enhance operational efficiency, and deliver data-driven business outcomes
• Cross-Functional Leadership: Collaborate with internal teams—including product, marketing science, creative strategy, and operations—to align partnership initiatives with broader go-to-market strategies
• Analyze and Optimize: Measure partnership campaign performance, utilizing AI-integrated reporting tools to deliver actionable insights, optimize return on investment, and improve future effectiveness
• Stakeholder Engagement: Act as the primary point of contact for key internal stakeholders and external brand partners, building trust and ensuring alignment on shared business goals

Minimum Qualifications:

• Demonstrated experience utilizing AI tooling and technology platforms to optimize workflows and drive operational efficiencies
• Proven track record of managing complex, cross-functional relationships within a large, matrixed organization or broader corporate ecosystem

Preferred Qualifications:

• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Deep understanding of the consumer electronics, augmented reality (AR), virtual reality (VR), or broader tech hardware ecosystem
• Experience using data analysis to inform partnership strategy decisions with the ability to translate complex data and market feedback into actionable partnership strategies
• Experience working in sports and entertainment, sponsorship sales, and media buying, with a knack for spotting trends in culture and ideating methods to break through

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].

$97,000/year to $146,000/year \+ bonus \+ equity \+ benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.