Manged IT Services Marketing Specialist

About Us

We are a Managed Services Provider (MSP) and Managed Security Services Provider (MSSP) delivering cutting-edge IT and cybersecurity solutions to small and mid-sized businesses. Our mission is to help organizations stay secure, productive, and ahead of evolving technology challenges by implementing best-in-class solutions with a mixture of AI offerings and a Georgia based support team consisting of help desk staff, NOC team and SOC team.

We’re looking for a results-driven Marketing Specialist to generate high-quality leads and fuel our sales pipeline.

Role Overview

The Marketing Specialist will be responsible for designing and executing marketing strategies that drive qualified leads for our Sales Specialist. This role sits at the intersection of marketing and sales, with a strong focus on demand generation, campaign performance, and measurable ROI.

Key Responsibilities

Lead Generation \& Campaign Execution

• Develop and execute multi-channel marketing campaigns (email, digital ads, social, events, trade shows, conferences, webinars)
• Generate qualified leads for MSP and cybersecurity services
• Build and manage inbound and outbound lead funnels

Content \& Messaging

• Create compelling content (blogs, case studies, whitepapers, landing pages)
• Translate technical IT/security services into clear business value
• Collaborate with sales to align messaging with target audiences

Digital Marketing

• Manage SEO/SEM strategies to increase visibility and traffic
• Run and optimize paid campaigns (Google Ads, LinkedIn, etc.)
• Oversee website performance and conversion optimization

Marketing Automation \& CRM

• Utilize tools like HubSpot, Salesforce, or similar platforms
• Track, score, and nurture leads through the funnel
• Ensure smooth handoff of qualified leads to sales

Analytics \& Optimization

• Monitor KPIs (CPL, conversion rates, ROI)
• Continuously optimize campaigns based on performance data
• Provide regular reporting and insights to leadership

Qualifications

Required:

• 3–5\+ years of experience in B2B marketing, preferably in MSP, MSSP, or IT services
• Proven track record of generating qualified leads
• Experience with marketing automation and CRM tools
• Strong understanding of digital marketing channels and tactics

Preferred:

• Experience marketing cybersecurity or IT services
• Familiarity with MSP tools, services, or industry trends
• Knowledge of compliance frameworks (NIST, CMMC, PCI-DSS, HIPAA, SOC 2, etc.) is a plus

Key Skills

• Lead generation \& demand generation strategy
• Content creation and storytelling
• Data-driven decision making
• Marketing automation \& CRM management
• Collaboration with sales teams

Success Metrics

• Number of qualified leads generated
• Cost per lead (CPL)
• Conversion rates from marketing to sales
• Pipeline contribution and revenue impact

Why Join Us?

• High-growth company with strong market demand
• Direct impact on revenue and business growth
• Opportunity to shape marketing strategy from the ground up
• Collaborative, tech-forward environment

Pay: $22\.00 - $37\.50 per hour

Benefits:

• Flexible schedule
• Paid time off

Work Location: Hybrid remote in Winder, GA 30680