Email Marketing Manager

Robert Half is working with a company that is looking to hire an Email Marketing Manager:

Job Description:

Email Strategy \& Execution

• Own the strategy and execution of email marketing programs across lifecycle, promotional, and triggered communications
• Manage the end-to-end email campaign process, from intake and planning through build, QA, deployment, and post-send analysis
• Develop always-on email programs (onboarding, re-engagement, retention, and promotional) that drive engagement, conversion, and revenue
• Translate audience insights, behavioral data, and business objectives into targeted, relevant email messaging and journeys

Email Operations \& Deployment

• Manage email calendars, workflows, and timelines to ensure accurate, on-time deployment
• Build, deploy, and optimize emails within the ESP/CRM, including audience segmentation, dynamic content, and personalization
• Partner with creative, brand, and data teams to ensure assets, copy, and targeting are aligned prior to send
• Own QA processes to ensure deliverability, rendering, and data accuracy across devices and inboxes

Performance, Testing \& Optimization

• Track and report on key email performance metrics including open rate, CTR, conversion, and revenue impact
• Lead A/B and multivariate testing across subject lines, content, timing, and audience strategy
• Use performance insights to continuously refine email strategy and improve engagement and efficiency
• Partner with analytics and business teams to evaluate performance, trends, and ROI

Cross-Functional Collaboration

• Serve as the primary email marketing partner to stakeholders across marketing, product, and operations
• Translate business needs into clear email briefs and executable campaign plans
• Support alignment across teams to ensure email supports broader marketing and customer experience goals

This Is What It Takes:

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 5–8\+ years of experience in email or lifecycle marketing, CRM, or digital marketing
• Hands-on experience building and deploying email campaigns within an ESP or CRM platform
• Strong understanding of segmentation, personalization, and automated email journeys
• Data-driven mindset with experience using performance metrics to guide optimization
• Excellent project management skills with the ability to manage multiple campaigns at once
• Comfortable collaborating cross-functionally and communicating clearly with stakeholders