Ecommerce Marketing Manager

Min Experience : 3\+ years (E-Commerce Industry)

Location: Ahmedabad

Job Description:

This is a growth role with Amazon Marketing Services as the main lever in focus. This role is a combination of strategy and execution, and your responsibilities will include monitoring and managing our Amazon Account ads and other channels ads.

·        Hands-on campaign management and execution. Monitor daily and weekly trends, ACOS, TACOS, profit and spend.

·        Closely track organic rank and product wise share of voice. Correlate, predict and track organic rank \& revenue upliftment in sync with PPC marketing.

·        Collaborate with the overall growth team to share insights, develop tests, ensure PPC is aligned with topline and bottom-line goals, brainstorm ideas for growth, etc.

·        Drive new ideas and processes to improve the performance of campaigns across Ecommerce, including account structure, bidding, ad copy, and keyword development

·        Develop and maintain a professional knowledge of new or emerging trending tools within the Amazon and online shopping space

·        Analyse ASIN-wise performance in terms of sales,

CTR

,

conversation rate

, page views etc. Gather actionable insights and help perform root cause analysis for any fluctuations in revenue and overall marketing performance

·        End to end deployment of digital media campaigns (Amazon Marketing Service, Flipkart Ads \& Myntra Ads).

·        Proficiency in managing moderate to large scale PPC accounts

·        Daily Monitoring and optimizing of Campaigns, Reporting \& Analytics.

·        Weekly/Monthly internal review \& reporting.

·        Experience in Beauty and Personal Care industry and Amazon Marketing Service/Flipkart Ads certification will be a Plus.

Important Skills : Communication, Excel, PPT, AMS (Amazon Marketing Services) PPC Campaigns, Helium 10, Keyword.io, Amazon PI