Director of Sales

Our resort client is seeking an experienced Director of Sales to lead leisure and group sales initiatives while driving revenue growth, market share, and long-term client relationships. This is an outstanding opportunity for a strategic sales leader who thrives in a luxury resort environment and is passionate about delivering exceptional guest experiences.

Recognized among the Top Resorts in Texas and the Southwest by leading travel publications, the property offers an inspiring setting, a collaborative culture, and the opportunity to make a significant impact.

Position Summary

The Director of Sales is responsible for maximizing resort revenue through strategic sales initiatives, account management, and business development, with a primary focus on the leisure segment. This leader will oversee key sales strategies, mentor and develop the sales team, and partner closely with the Director of Sales \& Marketing to achieve revenue goals and strengthen market presence.

Key Responsibilities

• Partner with the Director of Sales \& Marketing to develop and execute strategic sales and marketing initiatives that maximize revenue.
• Lead proactive sales efforts to grow leisure and group business while expanding market share.
• Develop and maintain relationships with key accounts and identify new business opportunities.
• Coach, mentor, and support the sales team to achieve individual and departmental goals.
• Create strategic sales plans, promotional packages, and targeted initiatives to increase occupancy during need periods.
• Manage budgeting, forecasting, and account planning activities.
• Monitor production, revenue performance, and market trends to identify opportunities for growth.
• Maintain appropriate group rate strategies and ensure revenue optimization.
• Conduct weekly one-on-one meetings with Sales Managers and facilitate monthly departmental meetings.
• Collaborate cross-functionally with resort leadership to deliver exceptional client experiences and resolve complex issues.
• Represent the resort at industry events, trade shows, and networking opportunities.
• Ensure timely completion of reports, administrative functions, and sales documentation.
• Exceed monthly room night production goals and contribute to achieving overall resort revenue objectives.
• Foster a collaborative, high-performance culture focused on professional development and exceptional service.

Qualifications

• Minimum of five years of progressive group or leisure sales experience within a full-service luxury hotel or resort environment.
• Previous leadership experience managing sales professionals preferred.
• Bachelor's degree preferred.
• Demonstrated success developing strategic sales plans that drive revenue growth.
• Strong background in account management, business development, and client relationship management.
• Excellent presentation, negotiation, verbal, and written communication skills.
• Strong financial acumen, budgeting, forecasting, and analytical skills.
• Self-motivated, collaborative leader with exceptional organizational abilities.
• Proficiency in Microsoft Excel, Word, and PowerPoint.

Work Environment

• Office environment within a luxury resort setting.
• Up to 25% travel required.
• Ability to remain seated and work at a computer for extended periods.