Marketing Manager

Karen Kane is seeking an experienced and creative

Marketing Manager

to lead the execution of our brand and customer marketing initiatives across ecommerce, catalog, digital, retail, and wholesale channels.

As a family-owned California fashion brand with over 45 years of heritage, we're looking for someone who can blend strategic thinking with hands-on execution, helping us grow customer engagement, drive revenue, and strengthen our brand presence across all touchpoints.

What You'll Do

• Develop and execute integrated marketing campaigns across digital, email, social media, catalog, SMS, and retail channels.
• Manage the marketing calendar and coordinate campaign launches across departments.
• Partner with Ecommerce, Merchandising, Creative, and Sales teams to align marketing initiatives with business goals.
• Analyze campaign performance and customer data to identify opportunities for growth and optimization.
• Oversee customer acquisition, retention, and loyalty marketing efforts.
• Manage relationships with external agencies, vendors, and marketing partners.
• Support seasonal photoshoots, content creation, brand storytelling, and promotional planning.
• Monitor industry trends, competitive activity, and emerging marketing opportunities.
• Assist in managing marketing budgets and measuring return on investment.

What We're Looking For

• 5\+ years of marketing experience, preferably within fashion, apparel, lifestyle, or consumer brands.
• Strong understanding of ecommerce marketing, customer acquisition, retention, and CRM strategies.
• Experience with email marketing platforms, social media marketing, and digital advertising.
• Analytical mindset with the ability to translate data into actionable insights.
• Excellent project management and organizational skills.
• Strong communication and collaboration abilities.
• Ability to thrive in a fast-paced, entrepreneurial environment.
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.

Why Join Karen Kane?

• Join a respected, family-owned fashion brand with a loyal customer base and strong industry reputation.
• Work alongside a passionate team dedicated to product quality, customer experience, and long-term growth.
• Opportunity to make a meaningful impact across multiple channels and brands.
• Competitive compensation, benefits, and employee discounts.

If you're a results-driven marketer who loves fashion, storytelling, and building customer relationships, we'd love to hear from you.