Marketplace Performance Marketing Manager

Role Objective-

Own and scale paid advertising performance across marketplaces like Amazon and Flipkart

to drive revenue growth and improve advertising efficiency for our Cultsport Hardlines Team

Key Responsibilities

1\. Marketplace Advertising Management

• Plan, execute, and optimise campaigns across Amazon Ads and Flipkart Ads

• Keyword research, bid optimisation, and placement strategy

• Budget allocation across SKUs based on ROI, margins, and inventory depth

2\. Revenue \& Efficiency Optimisation

• Improve ROAS, CPC efficiency, CTR, and conversion rates

• Monitor and optimise cost per order and contribution after ads

3\. SKU-Level Growth Strategy

• Identify hero, growth, and tail SKUs for scale

• Launch and scale new products using structured advertising strategy

• Align spends with margin profile, seasonality, and organic rank potential

4\. Listing \& Funnel Optimisation

• Improve CTR via creatives, titles, and keyword relevance

• Improve CVR via pricing, reviews, content, and offers

• Drive organic rank improvement through keyword coverage and ad support

5\. Performance Tracking \& Insights

• Own weekly and monthly performance dashboards

• Analyse spend vs revenue, ACoS, TACoS, ROAS, and SKU performance

• Identify optimisation levers and growth opportunities

Required Skills \& Qualifications

• 2–6 years experience in Amazon / Flipkart performance marketing

• Proven track record managing significant monthly ad spends

• Strong analytical and Excel / Google Sheets skills

• Understanding of marketplace algorithms and keyword ranking dynamics

• Experience in D2C or private label brands preferred