Marketing Analyst

Our client is seeking a

Contract Call Tracking \& Attribution Specialist

to help clean up and standardize their call tracking ecosystem. In this role, you’ll partner with marketing, analytics, and business stakeholders to assess the current state, design a scalable taxonomy, and execute a full cleanup to support accurate, reliable reporting.

What You’ll Do

• Audit the current inventory of tracking phone numbers, labels, and account/sub‑account structures
• Partner with marketing and business stakeholders to understand the original intent behind existing labels and identify gaps or inconsistencies
• Define attribution priorities and required dimensions (e.g., service line, market/state, campaign, channel, ad group, landing page)
• Design and implement a standardized naming convention and scalable account structure
• Document the new taxonomy with clear rules, examples, and governance guidelines
• Apply updated labels, tags, and account assignments across all existing numbers
• Validate changes with stakeholders and reporting teams to ensure attribution flows correctly into BI and call center reporting

What We’re Looking For

• 3\+ years of hands‑on experience with call tracking platforms (CallRail, Invoca, DialogTech, CallTrackingMetrics, Marchex, or similar)
• Proven experience building or overhauling marketing taxonomies and naming conventions
• Strong understanding of multi‑channel marketing attribution (paid search, paid social, display, organic, direct mail)
• Ability to turn complex, unstructured inputs into clean, scalable systems
• Strong stakeholder communication skills, including discovery and recommendation presentations
• Highly detail‑oriented with excellent documentation practices

Nice to Have

• Experience supporting multi‑location or multi‑service‑line businesses (home services, franchise, healthcare, etc.)
• Familiarity with Five9 or similar contact center platforms
• Experience integrating call tracking data into BI tools (Power BI preferred; Looker or Tableau a plus)
• Background working with paid media agencies or in‑house performance marketing teams

The hourly range for this position is

W2 $25-32\.50/hr DOE.

Benefits available to contract/temporary professionals, include medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit

roberthalf.gobenefits.net

for more information