Brand Manager

Role

The Brand Manager supports the development, execution, and management of Brand Marketing Strategy for Derma E \+ thinksun. In partnership with the Director of Marketing this role will be responsible for strategic brand planning and delivering the marketing strategy to drive brand awareness, revenue growth, and sell-through. This role will assist in the formation and execution of launch plans, implementation of strategic marketing \& sales initiatives, and overall product management.

Reporting

This position reports to the Director of Marketing

Responsibilities

• Champion and own the brand to communicate the brand strategy, work cross-functionally to develop plans, communications, and identify innovation opportunities that support overarching brand positioning.
• Become facial care \+ suncare category expert and develop \& refine brand and product ensuring key messaging is consistent across all customer touchpoints and accomplishes organization goals by taking ownership of new business opportunities and monitor category promotions.
• Work closely with Product Development team to develop product messaging \& concepts for new product launches.
• Create weekly report by monitoring, collecting, analyzing sales and summarize return on investment and overall market performance.
• Collaborate cross-functionally to develop \& drive effective 360 marketing programs for all new product launches and existing core heroes within the product portfolio.
• Create a strong alliance with Sales leadership to ensure key account plans are aligned with brand strategies.
• Assist retailer’s strategies \& presentations and present to retailer partners to obtain their buy-in as needed.
• Contribute to omni content creation process with thoughtful content briefs, clear feedback \& strategic direction to create best-in-class assets.
• Partner with Digital team on updating content and messaging according to campaign strategy and branding.
• Support the media process for the brand. Ensure alignment and influence strategic content direction and recommendations.
• Drive derm program for both brands, including leveraging TOPIX’s network of derms to create \& execute 360 strategy
• Serve as the brand’s consumer insights expert, leveraging data analysis and market research to uncover trends in preferences and behavior enabling data driven marketing decisions.
• Track budgets by comparing and analyzing actual results with plans and forecasts.
• In depth knowledge of the social media influencer landscape, gain insight and understanding into influencer partnership deal structures, and learn how to initiate and create effective partnerships and maintain relationships.
• Lead partnership strategy for both brands, working to identify goals \& key partners to achieve said goals. Manage partnership from start to finish.

Profile:

• Must have a university degree, preferably in Marketing, Management or Communications
• Minimum of 5 years on-the-job experience in marketing or related field
• Strong analytical skills with a proven ability to interpret data and assess implications.
• Excellent verbal and written communication skills, able to communicate confidently yet diplomatically
• Exhibit a keen ability to be proactive as well as handle a multitude of projects at one time.
• Strong interpersonal skills and ability to work collaboratively across all departments.
• Self-starter, comfortable in an evolving, fast-paced office environment
• Beauty experience preferred.