Senior Manager, Walmart Retail Media

Position Summary

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Conair is seeking a highly strategic and analytical Senior Manager, Walmart Retail Media to lead media strategy and execution across Walmart for Conair Beauty, Cuisinart, and BaBylissPRO. This role will be responsible for developing and driving full-funnel retail media strategies that accelerate brand growth, increase market share, and deliver measurable business results across Walmart.com and omnichannel environments.

The ideal candidate possesses deep expertise in Walmart Connect Search and Display, a strong understanding of the broader retail media ecosystem, and a proven ability to translate media investments into business outcomes. This individual will serve as a key partner to Sales, Brand Marketing, Digital Enablement, Customer Marketing, Analytics, Walmart Connect, and external agency partners.Key Responsibilities

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Lead Walmart Retail Media Strategy

• Own end-to-end Walmart retail media strategy across Sponsored Search, Display Self-Service (DSS), Social Commerce, Influencer, and emerging Walmart Connect capabilities.
• Develop annual, quarterly, and event-specific media plans aligned to business objectives, retailer priorities, product launches, and seasonal opportunities.
• Identify opportunities to drive incremental growth, improve category share, and maximize return on media investment.

Drive Business Performance

• Manage and optimize a multimillion-dollar Walmart retail media budget across multiple business units.
• Establish performance goals and measurement frameworks tied to sales, market share, traffic, conversion, ROAS, new-to-brand acquisition, and omnichannel outcomes.
• Analyze campaign performance and retail metrics to identify trends, diagnose issues, and develop actionable recommendations.

Partner Across Functions

• Collaborate closely with Sales, Brand Marketing, Digital Enablement, Customer Marketing, Analytics, and Finance teams to ensure media strategies support broader business objectives.
• Serve as the retail media subject matter expert internally and externally.
• Influence prioritization of product launches, promotional support, and investment strategies.

Agency \& Retailer Management

• Lead external agency partners responsible for campaign execution, optimization, reporting, and innovation.
• Establish clear performance expectations, operating rhythms, and accountability measures.
• Partner directly with Pacvue and Walmart Connect teams to identify growth opportunities, beta programs, category insights, and strategic initiatives.

Measurement \& Analytics

• Develop reporting frameworks that connect media performance to retail outcomes including POS, share growth, traffic, conversion, and incrementality.
• Utilize Walmart Connect reporting, Pacvue, Scintilla/Luminate, and other analytics platforms to evaluate effectiveness and uncover optimization opportunities.
• Present performance insights and strategic recommendations to senior leadership.

Innovation \& Testing

• Lead testing agendas across audience targeting, creative formats, bidding strategies, campaign structures, and emerging media capabilities.
• Evaluate new Walmart Connect products and measurement solutions to improve efficiency and effectiveness.
• Drive a culture of continuous learning and optimization.

Team Leadership

• Mentor and develop team members while fostering strong cross-functional collaboration.
• Establish best practices, processes, and operating procedures that support scalable growth.

Qualifications

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• Bachelor’s degree in Marketing, Business, Analytics, or related field.
• 7\+ years of experience in Retail Media, Digital Marketing, E-Commerce, or Shopper Marketing.
• 4\+ years of direct experience managing Walmart Connect media programs.
• Deep understanding of Walmart Search, Display Self-Service (DSS), Sponsored Brands, Sponsored Products, Social Commerce, and omnichannel measurement.
• Experience managing multimillion-dollar media budgets.
• Strong analytical skills with the ability to translate complex data into actionable business recommendations.
• Experience with Pacvue, Walmart Connect reporting, Luminate/Scintilla, and other retail media platforms.
• Proven track record of driving profitable growth and achieving business objectives through retail media investments.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to influence cross-functional teams and senior leadership.

Preferred Qualifications

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• Experience managing agency relationships and external partners.
• Experience across both 1P and Marketplace (3P) retail media environments.
• Experience within CPG, Beauty, Consumer Electronics, or Durable Goods categories.
• Experience building retail media measurement frameworks and incrementality strategies.

Environmental Factors

• Working conditions are normal for an office environment.
• Must be able to sit for extended periods of time.
• Must be able to use a computer keyboard and view a monitor for extended periods of time.
• Preference is employee resides in Stamford CT tri-state area.
• This role requires on-site presence in our Stamford CT office 4 times per month.

What We Offer* Comprehensive Medical/Dental/Vision plans

• Generous Paid Time Off Programs
• Life \& Disability Insurance
• FSA/HSA/Dependent Care FSA
• Paid Parental Leave
• 401k and company match
• EAP \& Employee Wellness Programs
• Volunteer Days Paid Time Off
• Free breakfast and lunch in the Stamford office

About Conair

Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hairbrushes \& accessories, cosmetic bags, and travel accessories.

Conair has always been driven by a passion for innovation; it’s part of the Company’s DNA. Trendsetting products have been invented by Conair since its inception in 1959, keeping the Company always a step ahead of the competition. The company's domestic and international divisions offer a diversified mix of consumer and professional products sold in over 120 countries. The Family of Conair brands includes CONAIR, Cuisinart, BabylissPRO, Scünci , TRAVELSMART by CONAIR, and Waring.

Conair’s passion for innovation gets stronger with each decade, as evidenced by the over 1,000 patents the Company has obtained worldwide. Today, Conair and its brands are names known throughout the world. Conair continues to introduce its brands to new and emerging markets, year after year. By the 1990s, most households in America owned at least one Conair product. Today many have more than one, and the Company’s goal is to ensure that every household in the world eventually owns one of our products.

At Conair, we inspire our customers with innovative high-quality products and

iconic brands that enhance their lives.

Are you passionate about this opportunity but worried that you don’t have 100% of the experience we’re looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Conair!