Creative Director / Creative Lead (AI-first, hands-on)

We are looking for a Creative Director or Creative Lead who not only conceptualizes, but executes. The focus is on scalable content creation using AI, with this role playing a central part in the next growth phase of XOUXOU. The goal is to build a distinctive, culturally relevant visual language that can be produced efficiently. You will work closely with founders, marketing, and product teams to create a system that consistently delivers high-quality creative output.

Tasks

• Develop and evolve the visual identity of XOUXOU

• Build a scalable AI-driven content system across image, video, social and ads

• Hands-on creation of creatives for performance marketing and organic channels

• Creative direction for campaigns, launches and product drops

• Translate brand into high-performing content across paid and organic

• Lead and potentially build a small creative team or manage external resources

• Ensure consistency across all touchpoints including shop, social, ads and packaging

• Continuously test and iterate creatives based on performance data

Requirements

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Your Profile:**

• 5\+ years of experience in a creative role, ideally in-house at a fashion, design or lifestyle brand

• Strong visual taste and clear creative point of view

• Experience in content production across photo, video and digital

• Hands-on mindset with the ability to execute independently

• Strong understanding of target audiences in fashion, lifestyle and tech accessories

• Experience with performance creatives and marketing KPIs

• Experience with AI tools for content creation such as Midjourney, Runway, Pika or ChatGPT

• Ability to balance speed and quality

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What Matters to Us:

• Execution over pure concept thinking

• Ownership over agency mindset

• Clear and functional aesthetics over overdesign

• Focus on output over process

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Nice to Have:

• Experience building content pipelines or creative systems

• Experience with Shopify or e-commerce brands

• Network of freelancers or creatives

• Strong understanding of TikTok, Instagram and platform dynamics

Benefits

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• Direct impact on the brand and its visual future

• Close collaboration with founders

• Freedom to build a modern AI-based creative system

• Fast decision-making processes

• Competitive compensation and growth potentia

If this sounds like a fit, we’d love to hear from you. Please include a relevant portfolio, a short overview of your previous roles, and concrete examples of hands-on work. If applicable, feel free to also share examples of AI-generated content.