Marketing Specialist

About us: Icon Payment LLC, headquartered in Manhattan, New York, is an online business solutions provider of mobile App developing, salon POS, digital marketing and self-ordering services. We help our clients start business by setting up a professional website, online ordering, or online booking. We also provide SEM services to our clients and make them more successful.

Join us: We are currently seeking a highly motivated Marketing Specialist for Icon Payments LLC.

What we provide:

· A warm and friendly work environment

· A comprehensive training program that covers basic knowledge of the merchant service industry

· Pantry with unlimited free drinks and snacks

Duties:

• Drive the market success of the company's core SaaS products serving the beauty and restaurant industries
• Develop and execute multi-channel digital and offline marketing campaigns across social media, email, and advertising platforms
• Generate qualified leads, increase product adoption, and support continuous product improvement
• Manage the brand’s online presence through content creation and website management
• Optimize website and content for SEO to drive organic traffic
• Build and manage automated marketing campaigns and segment customer databases using CRM and marketing automation tools
• Analyze customer and campaign data using SQL and Excel to extract insights
• Create performance dashboards and reports using Google Data Studio
• Design marketing assets, social media content, and campaign visuals using Canva and Figma
• Conduct market research, competitor analysis, and trend forecasting
• Strategically position SaaS products (POS and booking systems) and identify new opportunities

Job Requirements:

• Bachelor’s degree in Marketing, Public Relations, or a related field
• Minimum 2 years of experience in a Marketing Specialist or related role
• Must be authorized to work in the United States and able to commute to the office
• Digital advertising campaign analysis using Meta Ads Manager and LinkedIn Campaign Manager
• Website content management and SEO using Content Management Systems (CMS)
• Automated email campaigns and customer segmentation using marketing automation and CRM tools
• Data analysis using Excel (e.g., Pivot Tables, VLOOKUP)
• Dashboard creation using Tableau or Google Data Studio
• Marketing asset and campaign visual design using Canva or Figma
• Market and competitor analysis for B2B products

Location:

· New York, NY 10004 (on-site required)

Language:

· Chinese (Required)

· English (Required)

Work authorization:

· United States (Required)

Pay: $61,797\.00 - $62,000\.00 per year

Benefits:

• Health insurance
• Paid time off

Experience:

• Marketing: 1 year (Required)
• Adobe Photoshop: 1 year (Preferred)

Language:

• Chinese (Required)

Work Location: In person