Digital Marketing Specialist

Description

We’re looking for a Digital Marketing Specialist to support and execute integrated digital marketing initiatives across paid media, website management, social media, and campaign operations. This role works cross-functionally with Marketing, Creative, and Sales teams to help drive awareness, engagement, and campaign performance across digital channels. You’ll play a key role in campaign execution, reporting, optimization, and ensuring consistency across the brand’s digital presence.### What You’ll Do

• Support the execution and optimization of paid media campaigns across platforms including Meta, Google, LinkedIn, and programmatic channels.
• Own campaign setup, audience targeting, budget pacing, QA, and performance monitoring.
• Manage day-to-day website updates, landing page coordination, and CMS maintenance.
• Support SEO best practices including metadata updates, keyword optimization, and website performance monitoring.
• Coordinate organic social media content creation, publishing, scheduling, content calendars, and community management support.
• Assist with email marketing campaign builds, audience segmentation, testing, and deployment.
• Compile campaign performance reports and help identify optimization opportunities across digital channels.
• Coordinate with Marketing and Creative teams to ensure assets, messaging, and deliverables are aligned and delivered on time.
• Help maintain organized campaign documentation, timelines, reporting, and workflows.
• Monitor digital marketing trends, platform updates, and emerging opportunities to support continued growth and innovation.
• Paid media campaign execution and reporting
• Website and landing page updates
• Social media calendars, content, and publishing
• Email marketing campaigns
• Campaign performance dashboards and recaps
• Cross-channel digital campaign support
• Marketing asset coordination and QA

What We’re Looking For

• 2-4 years of experience in digital marketing, paid media, or campaign coordination.
• Familiarity with platforms including Hubspot, Meta Ads Manager, Google Analytics, Webflow and social media management tools.
• Organizational and project management skills with strong attention to detail.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Analytical mindset with the ability to interpret campaign performance data and identify opportunities for optimization.
• Strong written and verbal communication skills.
• Experience working cross-functionally with Marketing, Creative, Sales, Client Services, or external partners.
• Understanding of comprehensive digital marketing best practices across paid, owned, and earned channels.

Benefits

• Full-time position with a competitive base salary
• Access to benefits, including Healthcare, Dental, and Vision
• Unlimited PTO - take what you need
• Big Happy-provided laptop
• Participation in Big Happy’s stock program
• Paid Parental Leave
• Summer Fridays
• Team Happy camaraderie—celebrating wins, learning from challenges, and fostering continuous career growth
• A workplace culture where you can be yourself, contribute meaningfully, and be valued for your impact

Compensation: $65,000 - $75,000 base \+ 10% Semiannual Bonus### About Big Happy

Big Happy is a high-growth company that combines the next generation of DOOH \+ mobile focused creative with publisher media to create an interaction across publisher web pages that wows the modern-day consumer and drives brand outcomes. As the leader in highly engaging 2D and 3D DOOH and mobile ad creatives, Fortune 500 brand partners are constantly tapping into our end-to-end mobile targeting and creative platforms to reach their audiences on the go in the physical word, or at home - wherever they may be.