Growth Marketing Manager (From health industry)

About The Opportunity

A dynamic, fast-scaling health-tech consultancy operating at the intersection of digital health, consumer wellness, and B2B healthcare enablement, we’re on a mission to redefine how health brands grow, engage, and monetize in India’s evolving healthcare ecosystem. We partner with startups, clinics, and medtech innovators to scale their impact through data-driven, omnichannel growth strategies — combining performance marketing, product-led growth, and behavioral economics to drive acquisition, retention, and monetization at scale.

Role \& Responsibilities

• Design and execute full-funnel growth campaigns across paid, organic, and owned channels — focusing on customer lifecycle stages from awareness to conversion to retention.
• Lead A/B testing of landing pages, email sequences, and ad creatives to optimize conversion rates and reduce CAC across health verticals (telemedicine, diagnostics, mental health, etc.).
• Partner with product \& engineering teams to deploy growth experiments — including onboarding flows, referral mechanics, and feature adoption nudges.
• Translate clinical or service offerings into compelling value propositions for targeted consumer segments using behavioral insights and market research.
• Build and manage performance dashboards to track KPIs like LTV, CAC, retention rate, and channel ROI — translating data into tactical growth plays.
• Collaborate with content, design, and CX teams to ensure brand consistency and conversion-focused user journeys across all touchpoints.

Skills \& Qualifications

• Must-Have
• Google Ads
• Meta Ads Manager
• Google Analytics 4
• HubSpot / Mailchimp
• A/B Testing (Optimizely, VWO)
• UTM Tracking \& Attribution Modeling
• CRM Analytics (Salesforce or similar)
• Healthtech or Consumer Health Domain Knowledge
• Preferred
• Experience with Klaviyo or Braze for lifecycle marketing
• Basic SQL for data querying and segmentation
• Understanding of HIPAA/GDPR compliance in marketing contexts

Benefits \& Culture Highlights

• Work alongside cross-functional growth squads — product, data, and clinical advisors — to shape the future of consumer healthcare in India.
• Impact-driven environment: see your campaigns directly improve patient access, engagement, and outcomes.
• Opportunity to build and scale the growth function from the ground up in a high-velocity, outcome-oriented startup culture.

Skills: google,healthcare,campaigns,health,design,analytics,data,marketing