Senior Digital Marketing Specialist (Eastern/Central located)

Overview

The Senior Digital Marketing Specialist (Level 4) leads strategy, execution, and optimization of integrated, full-funnel digital marketing programs across paid media, email/lifecycle, web, and virtual events. This role is involved throughout the campaign planning process from tactical ideation through execution , manages budgets and agency execution as applicable , and ensures programs are aligned to pipeline and revenue goals. The individual provides senior-level leadership in measurement (tracking, attribution, and reporting), audience strategy, and experimentation to drive continuous performance improvement and scalable best practices.

Responsibilities

• Own and lead comprehensive digital marketing strategy across paid media, email/lifecycle, web, and virtual events, ensuring all efforts are integrated, measurable, and aligned to pipeline/revenue goals
• Lead email and lifecycle marketing strategy in Marketo, HubSpot, or a comparable platform, including segmentation, personalization, nurture streams, lead scoring, routing, and deliverability best practices
• Partner with web/UX to manage landing pages and website content that supports campaigns, improves conversion rate, and aligns to SEO, accessibility, and brand standards
• Lead virtual event planning and digital promotion, including registration flows, tracking/UTMs, lead capture, CRM/marketing automation integration, and post-event nurture and reporting
• Lead cross-functional collaboration (Sales/SDR, RevOps , Product, Creative, Web, and Analytics) to align targeting, messaging, offers, and follow-up processes across channels
• Own measurement and performance analysis using tools such as GA4, ad platform reporting, and BI dashboards; establish KPIs, ensure tracking accuracy, and translate insights into optimization actions
• Drive experimentation (A/B and multivariate testing) across ads, email, and landing pages; evaluate and pilot new tools, audiences, and tactics to improve CAC, CVR, and pipeline quality
• Optimize campaign operations (intake/briefing, QA checklists, naming conventions, UTM governance, and documentation) to increase speed, quality, and repeatability
• Develop and maintain channel playbooks and best practices (paid media, lifecycle/email, landing pages, and events), including compliance/privacy and brand requirements
• Serve as a trusted advisor to internal stakeholders and (as applicable) customers/partners on digital marketing strategy, channel mix, and market trends; provide consultative recommendations grounded in performance data
• Act as a thought leader by sharing insights, coaching peers, and contributing to team-wide standards for targeting, creative testing, measurement, and lifecycle marketing
• Mentor, coach, and provide quality review/feedback to team members; support capability building in paid media, analytics, and marketing automation

Basic Qualifications

• 5\+ years of progressive digital marketing experience, including paid media and lifecycle/email marketing, with demonstrated impact on pipeline or revenue outcomes
• Hands-on paid media experience across major platforms (e.g., Google Ads, LinkedIn Campaign Manager, Meta Ads), including audience targeting, creative testing, budget pacing, and optimization
• Proven ability to plan and execute integrated, multi-channel programs (paid, email/lifecycle, web, events) with clear KPI frameworks and cross-functional leadership
• Strong analytical and measurement skills (e.g., GA4, conversion tracking, UTM governance, and attribution concepts) with a track record of improving performance through data and experimentation
• Extensive experience in Marketo and/or HubSpot (or similar) including program builds, smart lists/segmentation, tokens/personalization, nurture and lifecycle journeys, lead scoring models, A/B testing, and CRM synchronization
• Digital advertising certification(s) required or obtained within 6 months of hire: Google Ads Certification (Search and/or Display/Video) and Google Analytics (GA4); Meta Blueprint and/or LinkedIn Marketing Labs certifications strongly preferred
• Microsoft Windows and Office proficient
• Excellent oral and written communications skills that demonstrate a professional demeanor and the ability to interact with executive presence
• Excellent organizational multi-tasking and time management skills
• Excellent collaboration skills applied successfully within team as well as with all levels of employees in other areas
• Excellent Microsoft Excel skills
• Excellent leadership, sound judgement and business acumen skills
• Excellent facilitation and project management skills
• Excellent interpersonal skills: able to maintain solid rapport with team members as well as maintain professionalism with those outside of department
• Excellent data gathering interviewing and analytical/problem solving skills
• Excellent critical thinking and problem-solving skills
• Excellent ability to use original thinking to translate goals into the implementation of new ideas and design solutions
• Self-motivated with the ability to manage projects to completion independently
• Able to thrive in a fast-paced deadline driven environment
• Excellent attention to detail
• Demonstrated ability to influence motivate and mobilize team members and business partners
• Excellent ability to develop and use engaging informative and compelling presentation methodologies
• Excellent ability to handle sensitive information with discretion and tact
• Excellent ability to establish rapport and gain the trust of others; effective at gaining consensus
• Ability to work independently and in a team environment
• Ability to coach mentor and provide feedback to team members in a timely manner
• Ability to provide guidance and support to developing team members

Preferred Qualifications

• Advanced platform expertise : Marketo Engage (program templates, operational governance, workspaces/partitions), HubSpot Marketing Hub (workflows, lists, lifecycle stages), or Salesforce Account Engagement (Pardot)
• Experience with CRM and RevOps alignment (Salesforce or similar), including lead routing, SLAs, and funnel stage definitions
• Hands-on conversion rate optimization (CRO) and landing page testing; familiarity with A/B testing tools and experimentation design
• Working knowledge of privacy and compliance considerations (CAN-SPAM, GDPR/consent management) and email deliverability fundamentals (sender reputation, authentication concepts)
• Dashboarding and reporting experience (Looker Studio, Power BI, Tableau, or similar) and comfort translating performance into executive-ready narratives

The salary range for this role is $116,000 - $135,000\. The listed salary range represents a good faith estimate at the time of posting. The listed range may be adjusted in the future based on business needs. Actual compensation will be based on job-related factors including, but not limited to, qualifications, skills and experience.