Channel Strategist II (CRM Campaign Specialist)

Title:

Channel Strategist II (CRM Campaign Specialist)

Industry:

Gaming

Location:

,

Duration:

12 months

Responsibilities

• Create, implement, QA, and manage email and push marketing campaigns, ensuring compliance with applicable data privacy regulations.
• Optimize customer journeys and develop audience segments for targeted communications, personalization, and lifecycle marketing.
• Collaborate with marketing, product, agency, and production teams on campaign planning, creative development, localization, and execution.
• Consolidate campaign reporting, evaluate performance, and translate results into actionable insights and best practices.
• Support campaign experiments and A/B testing to identify effective player communication strategies.

Requirements

• 3\+ years of experience with CRM and email marketing platforms such as Salesforce Marketing Cloud, Iterable, Braze, or SendGrid.
• Proven track record of delivering measurable campaign results, with strong understanding of analytics, experimentation, and A/B testing.
• Experience collaborating with cross-functional teams and coordinating projects with internal and external partners.
• Strong analytical, communication, and project coordination skills.
• Experience with lifecycle marketing QA, email deliverability, web analytics or data connector tools, program management tools, and basic HTML/CSS for email troubleshooting; gaming industry experience is preferred.

Skills

• CRM marketing
• Email marketing
• Push marketing
• Salesforce Marketing Cloud
• Braze
• Iterable
• Audience segmentation
• A/B testing
• Lifecycle marketing
• Email deliverability

Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.

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