Communications Associate Manager; 公共关系助理经理

Overview

• Transform PepsiCo’s agriculture investment, excellence and quality management into company reputation and strengthen Reason to Believe for Lay’s products.

Responsibilities

• Identify distinctiveness of PepsiCo’s agriculture and implication for corporate reputation.
• Work with brand team and cross functions to develop communications programs.
• Seek opportunities to establish strategic partnership for third party endorsement.
• Seek opportunities to support business needs through communications mechanism.
• Conduct communication programs and achieve target results.
• Work with cross-market/region and seek opportunities for content synergy.
• Ad-hoc and other work assignment when needed.

Qualifications

• 4 years or above solid experience in communications;
• Agency experience is a must;
• Capable to understand agriculture knowledge and work into consumer friendly content.
• Deep understanding of Chinese social media and have experience in social media campaigns.
• Be fluent in both spoken and written English.