Communications Manager; 公共关系经理

Overview

Transform PepsiCo’s sci-tech capabilities into company reputation and strengthen Reason to Believe for PepsiCo products.

Protect company reputation by supporting issue/crisis preparation and handling.

Responsibilities

• Work with brand teams and R\&D to develop communications programs.
• Establish strategic partnership with 3rd party institutions and seek endorsement.
• Develop sci-tech materials into consumer-friendly content assets.
• Conduct communication programs and achieve target results.
• Work as COE of science comms, continuously research cross-industry best practice and share with team.
• Work with cross-market/region and seek opportunities for content synergy.
• Support line manager for crisis communications.
• Ad-hoc and other work assignment when needed.

Qualifications

• 7 years or above solid experience in communications
• Agency experience is a must, food MNCs in-house experience is a plus;
• Knowledge and science \& crisis communication experience is a plus.
• Capable to understand science materials and work into consumer friendly conten.
• Deep understanding of Chinese social media and have experience in social media campaigns.
• Be fluent in both spoken and written English