Copywriter

About the Role

We are looking for a Content Specialist to drive end-to-end content for our D2C business, with a strong focus on performance-driven content across Meta platforms.

Key Responsibilities

• Own and manage

all content streams

— website content, marketing copy, scripts, and social media content

• Create high-performing

ad scripts and creatives

for Meta (Facebook \& Instagram) campaigns

• Work closely with the

D2C and performance marketing (Meta) teams

to develop conversion-focused content

• Write clear, engaging, and brand-aligned

website and product copy

• Conceptualize and execute

social media content

in line with brand and performance goals

• Continuously optimize content based on

performance metrics and insights

Requirements

• 3–4 years of experience in

D2C / performance content roles

• Strong experience in writing

ad copies, scripts, and digital content

• Hands-on experience working with

Meta (Facebook \& Instagram) marketing teams

• Understanding of

performance marketing metrics

and content optimization

• Excellent communication and storytelling skills

Preferred

• Experience in

beauty, personal care, or D2C brands

• Ability to work in a fast-paced, high-growth environment