Creative & Content

Arrowster

is an AI-powered study abroad platform built by a team from Harvard and Oxford, backed by operators from OpenAI and Duolingo. $1M\+ in booked revenue, 15M\+ monthly content views. Our content moves fast and converts. We need someone who can make it look and feel like a brand worth trusting, not just a center that posts.

About the role

Two things live in this role. First, you own the creative direction for everything Arrowster puts out: how the brand looks, feels, and speaks across campaigns, events, and programs. You're the person who decides the visual language for a mentorship program launch or an offline event, and makes sure every asset coheres. Second, in execution seasons you're the PIC for Facebook and Instagram content: calendar, copy, briefing, publishing, and performance.

What you'll own

Creative direction:

• Own brand cohesion across all touchpoints: social, events, campaigns, and program collateral
• Set the creative direction for major campaigns like event launches and mentorship program rollouts: concept, visual language, tone, execution brief
• Brief and quality-control designers, videographers, and external creatives so output looks like Arrowster, not a vendor's portfolio
• Make sure every visual and copy decision ladders back to positioning, not just aesthetics

Content execution:

• Own the Facebook and Instagram content calendar: plan, write, brief, publish, and report
• Write captions and copy that serve the funnel, soft-selling through mentor stories and student proof, not scholarship headlines
• Read Meta Insights and make decisions from the data, not just report the numbers
• Keep brand voice consistent whether you're writing a campaign hook or a weekly post

Who you are

• You have a strong visual and copy sensibility and can articulate why something works, not just that it looks good
• You've briefed creatives before and know the difference between a brief that gets great work and one that gets generic output
• You've owned a content calendar and been accountable to business metrics, not just engagement
• Portfolio that shows both creative thinking and execution: campaign concepts, social content, and copy that converted
• 2\+ years in content, brand, or creative at a consumer, lifestyle, or education brand

Why Arrowster

• You set the creative standard for a brand that's already converting, not building from zero
• Real ownership: your creative direction shapes how tens of thousands of Vietnamese students see Arrowster
• Team from Harvard, Oxford, and more, building something that actually matters
• Competitive compensation based on experience

Benefits

• 2-month probation at 100% salary
• Social Insurance per VN law
• 12 annual leave days \+ public holidays
• Office lunch provided
• Relocation support case-by-case
• 13th month bonus

Work setup

100% onsite at The Hive Villa, Thao Dien, District 2, HCMC.