Creative Content Director

About Vanspeed

Vanspeed is a premium recreational vehicle brand focused on building high-end, adventure-ready vans that blend performance, design, and lifestyle. We don’t just build vans—we build experiences centered around freedom, exploration, and elevated outdoor living.

Our customers aren’t just buying a vehicle, they’re buying a

lifestyle brand

.

We’re now looking for a

Creative Director

to take full ownership of how that story is told.

The Role

We’re hiring a

Creative Director

to lead and execute Vanspeed’s entire content and brand strategy across all platforms.

This is not a “manage an agency” role.

This is a

hands-on, build-the-brand role

.

You will be responsible for:

• Defining the creative vision
• Producing high-quality photo and video content
• Leading storytelling across social, web, and campaigns
• Building a repeatable, scalable content engine

You will work directly with the CEO and play a critical role in shaping the next phase of Vanspeed’s growth.

Key Responsibilities

Creative Direction \& Brand Ownership

• Define and evolve Vanspeed’s visual identity and storytelling style
• Ensure consistency across all touchpoints (social, website, ads, events)
• Develop campaign concepts that position Vanspeed as a premium lifestyle brand

Content Strategy \& Execution

• Build and own a

full-funnel content strategy

(awareness → consideration → conversion)

• Plan and execute content calendars across Instagram, TikTok, YouTube, and web
• Turn product features into compelling lifestyle-driven narratives

Photo \& Video Production

• Lead and execute shoots (on-location, studio, lifestyle environments)
• Capture high-end photo and video content (camera work, lighting, composition)
• Direct talent, scenes, and environments to match brand standards
• Edit or oversee editing to ensure premium output

Creative Systems \& Team Building

• Build workflows for consistent, high-volume content production
• Collaborate with internal and remote editing/marketing teams
• Eventually build and lead a small creative team (photographers, editors, designers)

Performance \& Optimization

• Analyze content performance and refine creative direction accordingly
• Test hooks, formats, and storytelling angles to drive engagement and leads
• Align creative output with sales goals (vehicle inquiries, conversions)

-

What We’re Looking For

Core Requirements

• Strong background in

photo and video production

(portfolio required)

• Proven experience creating content for

premium/lifestyle brands

• Ability to both

conceptualize and execute

(strategy \+ hands-on creation)

• Deep understanding of social platforms (Instagram, TikTok, YouTube)
• Strong eye for design, composition, lighting, and storytelling
• Ability to travel for shoot locations

Ideal Candidate

• Has built or scaled a brand’s visual presence before
• Understands how to make content that

feels premium, not promotional

• Comfortable working in fast-paced, entrepreneurial environments
• Obsessed with quality, detail, and brand consistency
• Passion for outdoor lifestyle, travel, or automotive is a big plus!
• Website/Shopify experience is a plus!

Why This Role Matters

This role is not about posting content.

It’s about building a brand that people aspire to be part of.

You will have the opportunity to:

• Shape the creative direction of a growing premium brand
• Work directly with the founder on vision and execution
• Build a content engine that scales with the business
• Create work that reaches hundreds of thousands (and eventually millions)

Compensation

• Competitive salary (based on experience)
• Benefits Package
• Performance-based incentives tied to growth metrics
• Opportunity for long-term growth within the company
• Access to vans for trip use to enjoy!

How to Apply

Please submit:

• Portfolio (photo/video work required)
• Examples of brands or projects you’ve led creatively
• A short note on how you would approach building Vanspeed’s content strategy

We’re not looking for someone to “make content.”

We’re looking for someone to help

build the Vanspeed brand into something iconic.